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GEO Best Practices for 2026 - Firebrand
The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search b...
https://www.firebrand.marketing/2025/12/geo-best-practices-2026
GEO and SEO Predictions for 2026: 8 Strategies B2B Marketers Must Know
Let’s talk about the new economics of organic traffic. With roughly 60% of searches yielding zero clicks as mentioned before, every visitor who actually makes it to your website in 2026 is precious...
https://www.firebrand.marketing/2025/12/geo-and-seo-predictions-2026
Top Tech Marketing Predictions for 2026 - Firebrand
It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. ...
https://www.firebrand.marketing/2025/12/tech-marketing-predictions-for-2026
Leveraging Reddit for B2B - Firebrand
Updated on 01/26/2026
Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers - Firebrand
The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who t...
https://www.firebrand.marketing/2025/11/organic-search-visibility-importance
6 B2B Content Marketing Predictions for 2026 - Firebrand
2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and th...
https://www.firebrand.marketing/2025/11/6-b2b-content-marketing-predictions-for-2026
How 2026 PPC trends are affecting B2B paid media - Firebrand
Google continues consolidating ad inventory and auction logic under “AI-first” campaign types like Performance Max and AI Max. Shopping, Video, Display, and Search are increasingly bundled, with as...
Gated Content in the AI Era - Firebrand
Updated on 01/26/2026
https://www.firebrand.marketing/2025/10/gated-content-in-the-ai-era
How to Remove Toxic Backlinks - Firebrand
Not all backlinks are your friends… some are downright toxic.
https://www.firebrand.marketing/2025/10/how-to-remove-toxic-backlinks
How to Rank in AI Overviews - Firebrand
Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (S...
The AI Era of PR and Marketing - Firebrand Turns 9
Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the tea...
https://www.firebrand.marketing/2025/09/the-ai-era-of-pr-and-marketing
A Content Strategy for the Self-Serve B2B Buyer - Firebrand
Updated on 01/15/2026
https://www.firebrand.marketing/2025/09/random-acts-of-content-kill-pipeline
How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics - Firebrand
Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impres...
https://www.firebrand.marketing/2025/09/how-to-measure-brand-awareness-in-b2b
How to Align PR and GEO for Maximum AI Search Impact - Firebrand
Updated on 01/27/2026
https://www.firebrand.marketing/2025/09/how-to-align-pr-and-geo
The Importance of FAQs on Your Website - Firebrand
Updated on 01/13/2026Think of FAQs as the Swiss Army knife of your product pages — small, unassuming, but absurdly useful. Not only do they answer customer questions before they even have to click ...
https://www.firebrand.marketing/2025/08/the-importance-of-faqs-on-your-website
Why Interactive Content Wins in the AI Era - Firebrand
Updated on 01/26/2026
https://www.firebrand.marketing/2025/08/why-interactive-content-matters-more-than-ever-in-the-ai-era
Lessons From 100 B2B Marketing Podcast Episodes - Firebrand
Our startup marketing podcast, FiredUp!, has just published its 100th episode. It’s a milestone. So beyond thanking our listeners, guests, and the amazing team behind the scenes, we wanted to share...
https://www.firebrand.marketing/2025/08/lessons-learned-from-100-b2b-marketing-podcast-episodes
What is LLMs.txt and How It Can Boost Your GEO - Firebrand
Updated on 01/26/2026
https://www.firebrand.marketing/2025/08/what-is-llmstxt-and-how-it-can-boost-your-geo-efforts
AI Press Release Optimization - Firebrand
Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks....
https://www.firebrand.marketing/2025/07/ai-press-release-optimization
How to Choose a PR Agency That Delivers Results - Firebrand
Updated on 01/13/2026“Can you get us into the Wall Street Journal?”
https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results
B2B Email Marketing: Break Through AI Noise - Firebrand
Updated on 01/15/2026
https://www.firebrand.marketing/2025/07/email-marketing-in-the-ai-era-make-your-messages-stand-out
How Does Click Fraud Work in Digital Advertising? - Firebrand
Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along ...
https://www.firebrand.marketing/2025/07/how-does-click-fraud-work-in-digital-advertising
Millennials Are Leading B2B Deals in 2025 - Firebrand
If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and...
Smart B2B Content Creation That Converts - Firebrand
There’s no shortage of B2B content. Your competitors are churning it out, creating immense pressure on you to not only keep up, but to publish content that proves you’re the market leader.
https://www.firebrand.marketing/2025/06/how-to-break-the-cycle-of-generic-b2b-content-creation
Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign
The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebra...
5 Ways to Boost Brand Visibility in AI Search Results - Firebrand
Updated on 01/21/2026
https://www.firebrand.marketing/2025/05/5-ways-to-boost-brand-visibility-in-ai-search-results
Newsjacking: How Brands Can Stay Relevant - Firebrand
It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look...
https://www.firebrand.marketing/2025/05/newsjacking-how-brands-can-stay-relevant
LinkedIn B2B Lead Generation Best Practices - Firebrand
LinkedIn is a powerful tool for personalized outreach — especially when combined with a strong content presence. Reaching out via InMail or connection requests works best when it’s tailored, releva...
https://www.firebrand.marketing/2025/05/linkedin-b2b-lead-generation-best-practices
Why Your Message Isn’t Landing (And How to Fix It) – Firebrand
Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing:
https://www.firebrand.marketing/2025/04/why-your-message-isnt-landing-and-how-to-fix-it
GEO vs. AIO vs. LLMO - What Are We Calling This New Organic Optimization Strategy? - Firebrand
Updated on 01/21/2026
Understanding HTTP Status Codes in SEO - Firebrand
HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning prope...
https://www.firebrand.marketing/2025/03/understanding-http-status-codes-in-seo
Can PR Help with AI Search? - Firebrand
Updated on 01/13/2026Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it g...
https://www.firebrand.marketing/2025/03/can-pr-help-with-ai-search
How to Build a Thought Leadership Campaign - Firebrand
Updated on 01/26/2026
https://www.firebrand.marketing/2025/02/how-to-build-a-thought-leadership-campaign
2024 Google Ads B2B Advertising Benchmarks - Firebrand
An Always Up-to-date GuideUpdated on 01/21/2026
SEO & AI: How to Measure AI Web Traffic - Firebrand
Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search IntentUpdated on 01/13/2026
https://www.firebrand.marketing/2025/01/how-to-measure-web-traffic-from-ai
How to Engage B2B Influencers - Firebrand
Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you shou...
https://www.firebrand.marketing/2025/01/so-you-want-to-engage-b2b-influencers
AI Insights from Startup Marketing Leaders - Firebrand
by | Jan 14, 2025 | Blog, Content, Marketing
https://www.firebrand.marketing/2025/01/ai-insights-from-startup-marketing-leaders
Secrets to a Winning Content Marketing Strategy - Firebrand
Updated on 01/26/2026
https://www.firebrand.marketing/2025/01/the-secrets-to-a-winning-content-marketing-strategy
Best Practices for Canonicalization in SEO - Firebrand
Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your we...
https://www.firebrand.marketing/2024/12/best-practices-for-canonicalization-in-seo
SEO & PPC: Multiplier Marketing at Work - Firebrand
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimat...
https://www.firebrand.marketing/2024/12/how-seo-and-ppc-work-together
Firebrand Launches Solutions to Common Startup Marketing Challenges - Firebrand
Startups work with agencies to solve problems. The challenge is that most problems are not narrowly contained to one marketing discipline, whereas agencies tend to be single-threaded — like a PR fi...
Startup Marketing Predictions for 2025 - Firebrand
It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine...
https://www.firebrand.marketing/2024/11/firebrand-startup-marketing-predictions-for-2025
Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards
There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns...
https://www.firebrand.marketing/2024/11/firebrand-wins-the-drum-awards-for-b2b-pr
Account-based Advertising on a Budget: A Winning ABM Strategy - Firebrand
Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting
https://www.firebrand.marketing/2024/11/account-based-advertising-on-a-budget
What Does It Take to be a Thought Leader? - Firebrand
Thought leadership. Ask three people to define it and you’ll get three different answers. It’s aspired to by some as a desirable end-state and dismissed by others as an expensive vanity project. Bu...
https://www.firebrand.marketing/2024/11/what-does-it-take-to-be-a-thought-leader
Reap the Benefits of On Page SEO Practices - Firebrand
Among the many proven tactics or disciplines of holistic white-hat SEO, one absolutely critical practice is a must-have for any domain: on-page SEO or on-page optimization.
https://www.firebrand.marketing/2024/10/reap-the-benefits-of-on-page-seo-practices
Better Digital Accessibility in Tech Marketing - Firebrand
This is an important time for digital accessibility. “Javier in Frame” captured hearts at Super Bowl LVIII. Sony’s Access Controller opened more video game options following its December 2023 relea...
https://www.firebrand.marketing/2024/10/5-tips-tech-marketers-need-for-better-digital-accessibility
Firebrand is an Apollo partner - Firebrand
We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on ...
https://www.firebrand.marketing/2024/10/firebrand-is-an-apollo-partner
Why We Love B2B Advertising on Reddit (And You Should Too) - Firebrand
When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. B...
https://www.firebrand.marketing/2024/10/b2b-advertising-on-reddit
Funding Announcement Crunch - Firebrand
If you have a funding announcement, it’s about to get busy and competitive. Why? In short, the election and Thanksgiving crunch are compressing the timeline, and the post-summer pickup in deals mea...
https://www.firebrand.marketing/2024/09/prepare-for-funding-announcement-crunch
Firebrand Turns Eight - Firebrand
Firebrand is eight! Woo…and phew!
https://www.firebrand.marketing/2024/09/firebrand-turns-eight
How AI Can Up Enhance Your Startup’s About Us Page - Firebrand
If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photosh...
https://www.firebrand.marketing/2024/09/how-ai-headshots-can-enhance-your-startups-about-us-page
How to Handle a Startup Funding Announcement - Firebrand
Deciding which strategy to take is one of the things that changes from week to week. When you handle many funding announcements, you get a feel for which is best, what might warrant the risk of a b...
https://www.firebrand.marketing/2024/08/how-to-announce-startup-funding
7 Ways to Vet Suspect Inbound Media Opps - Firebrand
Getting press is hard. Every startup marketer has probably had a moment (probably several moments) where they wished the press would just come to them for once. So when your CEO receives an email o...
https://www.firebrand.marketing/2024/08/7-ways-to-vet-suspect-inbound-media-opps
Applying the “BRAVING” model to Brand Trust - Firebrand
In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boun...
https://www.firebrand.marketing/2024/08/applying-the-braving-model-to-brand-trust
8 Proven Strategies for Startup Marketing Gold - Firebrand
Bonjour! Now that the 2024 Olympic Games are underway in Paris, we couldn’t resist mixing in a little bit of fun with our startup marketing advice. After all, startup marketing and sports aren’t al...
https://www.firebrand.marketing/2024/07/your-olympics-inspired-playbook-for-startup-marketing-gold
4 Marketing Efficiency Tips for Startups - Firebrand
Achieving efficiency isn’t just a goal for startup marketers — it’s a necessity for survival and growth. As startup marketers navigate the challenging terrain of limited resources and high expectat...
https://www.firebrand.marketing/2024/07/lean-mean-marketing-machine-4-efficiency-tips-for-startups
The Quick & Reliable Way to Pass UTM Parameters to Next Page - Firebrand
UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal web...
https://www.firebrand.marketing/2024/07/quick-and-reliable-way-to-pass-utm-parameters-to-next-page
Exclusive startup marketing financial insights - Firebrand
Bank failures, down rounds, layoffs, and potentially record-low funding for SaaS and enterprise software startups — we’ve all seen the doom-and-gloom headlines pouring out of Startupland this year....
Exclusive data in The Startup Marketer Outlook - Firebrand
How do your startup marketing efforts measure up? How common are the challenges you’re facing? How unique are your strategies and tactics? We’ve got answers to all those questions in The Startup Ma...
SEO and Content Marketing: A Multiplier Marketing Match - Firebrand
If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’r...
https://www.firebrand.marketing/2024/06/seo-and-content-marketing
8 Ways to Navigate Gemini in Gmail - Firebrand
Powered by Gemini 1.5 Pro, it’s capable of condensing many of the tasks we spend so much of our work days doing, including:
https://www.firebrand.marketing/2024/06/8-ways-to-navigate-gemini-in-gmail
SEO in Transition: Embracing Google's AI Overviews and Search Generative Experience - Firebrand
In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI O...
https://www.firebrand.marketing/2024/05/google-ai-overviews-and-search-generative-experience
Why Your B2B Advertising Leads Are Junk And How to Improve Lead Quality - Firebrand
Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life ...
https://www.firebrand.marketing/2024/05/how-to-improve-lead-quality
6 Startup PR Leaders' Most Actionable Advice - Firebrand
Startup and tech communications teams tend to sit in an advice blackhole. There’s a lot of bad advice out there, and many of the decent insights aren’t specific enough for your situation. That’s wh...
https://www.firebrand.marketing/2024/05/6-startup-pr-leaders-share-their-most-actionable-advice
The Video Marketing Imperative for Startups | Firebrand
The radio star may not be a fan, but video is the content marketing star’s BFF. On the surface, this isn’t exactly breaking news, but thanks to evolving B2B buying trends and overall marketing tren...
https://www.firebrand.marketing/2024/05/video-crowned-the-content-marketing-star
A Startup’s Guide to Measuring PR Impact - Firebrand
It’s a common question: how do you measure the impact of PR?
https://www.firebrand.marketing/2024/05/a-startups-guide-to-measuring-pr-impact
Supercharging ABM with PR - Firebrand
In today’s tech marketing circles, efficiency is the name of the game. And there’s one strategy that 97% of marketers say delivers higher Return on Investment than others: Account-Based Marketing (...
https://www.firebrand.marketing/2024/04/supercharging-abm-with-pr
The Ultimate Guide to PPC Landing Pages - Firebrand
How do you know if your PPC (Pay-Per-Click) landing pages are making the most of your valuable clicks? We created this comprehensive and convenient guide to show you how to measure and analyze the ...
https://www.firebrand.marketing/2024/04/the-ultimate-guide-to-ppc-landing-pages
13 Must-Read Books for Startup Marketers - Firebrand
“Learning is the only thing the mind never exhausts, never fears, and never regrets.” – Leonardo da Vinci
https://www.firebrand.marketing/2024/04/13-must-read-books-for-startup-marketers
How to Use ChatGPT for SEO Keyword Research - Firebrand
The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendo...
https://www.firebrand.marketing/2024/03/how-to-use-chatgpt-for-seo-keyword-research
Why email nurtures are a must-have for startups - Firebrand
Imagine the decision makers at your top 100 target accounts. You know their title, their pain points, and how your product solves them. But now imagine if 77 of those 100 decision makers thought yo...
https://www.firebrand.marketing/2024/03/to-nurture-or-not-to-nurture-why-is-this-even-a-question
7 Startup Marketing Tips from Industry Experts - Firebrand
“Passion is all you need.”
https://www.firebrand.marketing/2024/03/7-startup-marketing-tips-from-industry-experts
10 Common B2B Startup Marketing Challenges - Firebrand
In the world of B2B startup endeavors, aspiring unicorns embark upon a journey fraught with challenges as diverse as the stars in the sky. From inception to IPO, each step along this path presents ...
https://www.firebrand.marketing/2024/03/10-common-b2b-startup-marketing-challenges
Prospects Ghosting You? Blame Your Content - Firebrand
Your content marketing tactics are a lot like a first date between your prospects and your business. You have limited time to make a good impression, you need to come off as attractive to the other...
https://www.firebrand.marketing/2024/02/prospects-ghosting-you-blame-your-content
6 Tips for Higher-Quality B2B Lead Generation - Firebrand
“These leads are junk.” It’s one of the most disheartening cries a marketer can hear from Sales, especially in a startup or scaleup where the quarterly revenue goals are always in focus. You’ve spe...
https://www.firebrand.marketing/2024/02/no-those-leads-are-not-junk
Startup Marketing Lessons from Super Bowl LVIII | Firebrand
For 364 days out of the year, commercials are an annoyance. On Super Bowl Sunday, they’re a cultural phenomenon. That’s why brands were happy to shell out roughly $7 million to get in front of 123 ...
https://www.firebrand.marketing/2024/02/super-bowl-lviii-ad-insights-just-for-startup-marketers
Announcing our Microsoft Advertising Partnership - Firebrand
As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this ...
https://www.firebrand.marketing/2024/02/announcing-our-microsoft-advertising-partnership
8 Tools Top Startup Marketers Can’t Do Their Jobs Without - Firebrand
Cavemen had rocks tied to sticks, the Mesopotamians had tools hand-forged from bronze, medieval knights had swords, Shakespeare had a quill pen, and we…well, we have just about everything else. And...
https://www.firebrand.marketing/2024/01/8-tools-top-startup-marketers-cant-do-their-jobs-without
Definitive Guide to Blog SEO Best Practices - Firebrand
We’ve all heard the term “Content is king.” When it first emerged, the term referred to the internet’s future as a content marketplace. Roughly 30 years later, this statement still rings true. Read...
https://www.firebrand.marketing/2024/01/blog-seo-best-practices
How to Setup GA4 Conversion Tracking Using Google Tag Manager - Firebrand
For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspec...
2023's Highs and Lows in B2B Tech and Media | Firebrand
Welcome to the Firebrand Tech & Media Culture Awards 2023, where we’re taking a break from writing useful content to reflect on the chaos and trends that defined our little corner of the univer...
https://www.firebrand.marketing/2024/01/2023-highs-and-lows-in-b2b-tech-and-media
How to launch a business podcast - Firebrand
Launching a podcast for your business can feel overwhelming, but with the right plan in place and tools by your side, it’s not as complicated as you might think.
https://www.firebrand.marketing/2023/12/step-by-step-how-to-launch-a-business-podcast
How the 12 Brand Archetypes Boost Your PR - Firebrand
As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in...
https://www.firebrand.marketing/2023/12/elevate-your-pr-campaign-with-the-12-brand-archetypes
Tips for B2B Startup Social Media Success | Firebrand
How often does your startup Tweet? (Or is it X now?) When’s the last time your startup gave more than a passing thought to LinkedIn? After all, the whole world is active on social media (well, 4.2 ...
https://www.firebrand.marketing/2023/11/how-b2b-startups-should-navigate-the-social-media-maze
Paid Media Audits' Whole-Business Impact | Firebrand
Whether you’ve launched a new marketing program or have inherited a legacy account passed down from marketer to marketer, an audit can be invaluable to ensure you are maximizing both your team’s bu...
https://www.firebrand.marketing/2023/11/the-6-biggest-questions-a-paid-media-audit-will-answer
Startup Marketing Predictions for 2024 | Firebrand
It’s predictions time. Be warned, we underestimated the hype around GenAI last year. In fact, I called it a ‘non-factor’ alongside the metaverse when it comes to marketing. As a figleaf of defense,...
https://www.firebrand.marketing/2023/11/startup-marketing-predictions-for-2024
What to Expect When You’re Expecting Data Coverage | Firebrand
Any PR professional will tell you. Funding news is aces. Thought leadership is essential. But nothing succeeds like data. Well-planned data campaigns pay dividends in the short and long term.
https://www.firebrand.marketing/2023/11/what-to-expect-when-youre-expecting-data-coverage
Why Data PR Campaigns Fail | Firebrand
It isn’t easy for most tech startups to stay in the news. Sure, they have their big moments – whether it’s when they emerge from stealth, when they announce major funding rounds, or even when they ...
https://www.firebrand.marketing/2023/10/why-data-pr-campaigns-fail
More B2B Brands Need a Sense of Humor | Firebrand
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conduc...
https://www.firebrand.marketing/2023/10/more-brands-need-a-sense-of-humor-heres-how-to-get-one
The Power and Benefits of an SEO Audit | Firebrand
Your startup can’t cut through the noise without search engine optimization (SEO). But how do you know if your SEO game is strong? How do you pinpoint which elements are propelling you forward and ...
https://www.firebrand.marketing/2023/10/the-power-and-benefits-of-an-seo-audit
Introducing the FiredUp! Podcast | Firebrand
Fire up (phrasal verb): to start something by lighting a fire; to cause something to start working; to fill someone with energy or enthusiasm
https://www.firebrand.marketing/2023/09/introducing-the-firedup-podcast
Firebrand Turns Seven | Firebrand
Firebrand turns seven this month as we face our first slowdown in the tech sector. And TLDR – we are stronger now than ever.
https://www.firebrand.marketing/2023/09/firebrand-turns-seven
Firebrand Partners with Ruler Analytics - Firebrand
Attribution is hard.
https://www.firebrand.marketing/2023/09/firebrand-partners-with-ruler-analytics
Scale Your Tech Startup with a UK PR Program - Firebrand
CommsCo is a UK-based PR agency that specializes in working with startups looking to scale their business in the UK. Its unique approach, dubbed “challenger PR” helps US brands break into the local...
https://www.firebrand.marketing/2023/09/scale-your-tech-startup-with-a-uk-pr-program
The One Mistake Companies Make with Their CES Plans | Firebrand
The Consumer Electronics Show (CES) is the biggest tech show on earth, and gathering under the bright lights of Las Vegas to showcase or even launch a new product is an essential milestone in nearl...
https://www.firebrand.marketing/2023/09/the-one-mistake-companies-make-with-their-ces-plans
Strategies for Developer Marketing Success - Firebrand
Unless you want it to “proudly” tell your readers whatever that was that it bleeped out, I might wait on AI as a serious savings approach at scale. (I am in no way denying the game-changing implica...
How to SEO a Landing Page - Firebrand
Landing pages are an essential component in digital marketing. These pages are strategically designed to rank well in search results and drive leads and conversions for target personas. When create...
https://www.firebrand.marketing/2023/08/how-to-seo-a-landing-page
Putting ChatGPT for SEO Metadata to the Test - Firebrand
Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within d...
https://www.firebrand.marketing/2023/08/putting-chatgpt-for-seo-metadata-to-the-test
The top 5 startup content marketing mistakes - Firebrand
With small teams and intense revenue pressure, the headwinds at a B2B startup can oftentimes feel gale-force. Don’t compound the challenge by making critical content marketing mistakes.
https://www.firebrand.marketing/2023/08/the-5-biggest-content-marketing-mistakes-startups-make
Will Threads Matter for PR? - Firebrand
OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, d...
https://www.firebrand.marketing/2023/07/will-threads-matter-for-pr
The Curse of the Automatic MQL - Firebrand
For all startups, the pressure to drive revenue is on. This has rarely been so acute as funding levels drop, and startups are forced to drive revenue to fund operations, and to show strong growth f...
https://www.firebrand.marketing/2023/07/the-curse-of-the-automatic-mql
Organic PR is Essential to Your Content Strategy | Firebrand
Startup marketing teams that spend time and money on a demand generation asset and then overlook activities to get earned media interest omit a huge opportunity to reach potential buyers. Earned me...
How to bring your brand to life - Firebrand
Your brand is more than just a logo.
https://www.firebrand.marketing/2023/06/unlocking-the-soul-of-your-brand
Firebrand Wins PRSA Silver Anvil Award for Best Boutique PR Agency | Firebrand
On a strangely orange evening (a consequence of the wildfires in Canada) in early June, the PR industry converged on a ballroom in New York City to celebrate the winners of the Public Relations Soc...
Tech scaleup entering the UK market? - Firebrand
US and UK, both English speaking markets, and both leading the way in tech innovation (if on different scales), right?
https://www.firebrand.marketing/2023/06/tech-scaleup-entering-the-uk-market
Three Reasons to Pitch Data-Driven Stories - Firebrand
Storytelling is a large part of public relations. Without a story to tell, there is no PR. Everyone has a story to tell in today’s news cycle, but here’s the biggest question: is it newsworthy? Rep...
https://www.firebrand.marketing/2023/05/three-reasons-to-pitch-data-driven-stories
A PR Professional's Guide to Self-Education - Firebrand
The “What I Eat in a Day” trend made the pop culture rounds for years, and it’s even more popular now with the rise of TikTok nutrition influencers. As a child of the ’90s, I always found the artic...
12 Ways Generative AI Tools Can Help Public Relations Professionals - Firebrand
Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new...
Generative AI's value for short content - Firebrand
I love a good simile, so here you go: using generative AI in content marketing is like resizing an image. If you try to make the finished product really big, it gets pixelated and distorted. But if...
https://www.firebrand.marketing/2023/05/firebrand-labs-use-generative-ai-as-a-short-content-tool
5 Questions Every Digital Marketing Agency Job Candidate Should Ask - Firebrand
So you’re looking to join a Digital Marketing agency. Maybe you’re in-house and you’re looking for a more specialized growth marketing or demand generation role. Maybe it’s just time for a switch a...
Evaluating ChatGPT for Marketing Content - Firebrand
A recent chat with our friend ChatGPT left me convinced that we human writers can still contribute something valuable that falls outside of ChatGPT’s current understanding.
https://www.firebrand.marketing/2023/04/why-chatgpt-cant-replace-your-top-writer-yet
A B2B Content Audit Answers 5 Big Questions - Firebrand
More often than not, startup content marketers simply want to get new assets out the door. After all, their responsibilities span blog posts, lead generation magnets, email campaigns, case studies,...
https://www.firebrand.marketing/2023/04/a-b2b-content-audit-answers-these-5-big-questions
Multiplier Marketing's compound impact - Firebrand
Multiplier Marketing delivers stronger performance for pure-play PR, content marketing, paid media and SEO programs, and then leverages the impact with each additional campaign.
Ten Great PR Interview Questions to Ask - Firebrand
Everyone’s public relations program, from the best-resourced corporate team to the smallest startup, is under pressure these days. Earned media placements are hard to come by in a world with a 4:1 ...
https://www.firebrand.marketing/2023/03/ten-great-pr-interview-questions
Doing Good PR in a Bad News Year - Firebrand
If you work long enough in technology, you come to realize that most years fall into one of two categories: good news years or bad news years. Not quite three months in, it’s clear that 2023 is goi...
https://www.firebrand.marketing/2023/03/doing-good-pr-in-a-bad-news-year
ChatGPT for Email Marketing - Firebrand
My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine w...
https://www.firebrand.marketing/2023/03/putting-chatgpt-copy-to-the-email-marketing-test
Firebrand Becomes Demandbase Partner - Firebrand
Growing revenue is hard, especially for B2B startups that don’t have the brand awareness of industry giants. And it’s only getting harder as buyer committees get larger and budgets are condensed. R...
https://www.firebrand.marketing/2023/03/firebrand-becomes-demandbase-partner
Five keys to the perfect podcast pitch - Firebrand
Podcasting is changing rapidly. Whether it’s new podcasts sponsored by influencers or brands who want to boost their digital presence, or podcasts that are retired because they’re not driving resul...
Introducing Firebrand Labs - Firebrand
It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This...
https://www.firebrand.marketing/2023/02/introducing-firebrand-labs
6 Content Marketing Tips to Drive Maximum Growth - Firebrand
To say the B2B buying process is complicated is an understatement. If you’re selling a complex B2B solution, you need to cater to six to 10 decision-makers, each of whom is armed with four to five ...
https://www.firebrand.marketing/2023/02/6-content-marketing-tips-to-drive-maximum-growth
Welcome Nicole Pytel, Firebrand’s New VP Content Marketing - Firebrand
There has never been a more exciting time to be in content marketing.
https://www.firebrand.marketing/2023/01/welcome-nicole-pytel-firebrand-vp-content-marketing
Eleven Marketing Podcasts for Startups - Firebrand
So many podcasts, so little time, even at 1.5x. Which one should you listen to next? Time to change up that feed for 2023. We asked the team here at Firebrand what they are listening to and why.
https://www.firebrand.marketing/2023/01/eleven-marketing-podcasts-for-startups
Getting Started with Google Ads for Startups - Firebrand
Startups are always looking for cost-effective ways to scale sales, and with VC funding slowing down for many sectors, marketing budgets are often under scrutiny. However, generating demand for you...
https://www.firebrand.marketing/2023/01/getting-started-with-google-ads-for-startups
Tips for Marketing in a Recession (or Whatever This Is)
Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your ...
https://www.firebrand.marketing/2023/01/tips-for-marketing-in-a-recession
Surefire Startup Marketing Wins for 2023 - Firebrand
It’s planning season, whether your year-end is based on the calendar or offset for a Feb 1 start like many startups. Budget-wise, we’re seeing some caution or minor trimming, but general confidence...
https://www.firebrand.marketing/2022/12/surefire-startup-marketing-wins-for-2023
The Power of Empathy and Trust in B2B Customer Advocacy - Firebrand
According to Gartner, 75% of B2B buyers consult three or more pieces of customer advocacy content before making a purchasing decision.
https://www.firebrand.marketing/2022/12/the-power-of-empathy-and-trust-in-b2b-customer-advocacy
Upscale Your Corporate Newsroom For a Stronger PR Presence - Firebrand
Search engines and the web are the most convenient and common starting point for journalists reporting on your company’s business trends in 2022. According to the MuckRack State of Journalism for 2...
https://www.firebrand.marketing/2022/11/upscale-your-corporate-newsroom-strategy
The Benefits of GIFs on Social Media - Firebrand
GIFs – love them or hate them, these bite-size animations have proven themselves to be a powerful tool in social media marketing strategies. What was once just a niche medium for communicatin...
https://www.firebrand.marketing/2022/10/benefits-of-gifs-on-social-media
12 Tips for How to Hire a Digital Marketing Agency - Firebrand
Hiring a marketing agency can be a big milestone for a startup. It usually follows an intense period of creation and a rewarding series of hard-earned validations. Often, it signals a new set of as...
https://www.firebrand.marketing/2022/10/12-tips-for-how-to-hiring-a-digital-marketing-agency
Quiet Crushing as Firebrand Turns Six - Firebrand
Firebrand turns six this month after another strong year. We’ve all heard of ‘Quiet Quitting.’ Well, I’d characterize this year as ‘Quiet Crushing’ – driving outcomes for clients deep in the trench...
https://www.firebrand.marketing/2022/09/quiet-crushing-as-firebrand-turns-six
URL Optimization Tips for Stronger SEO - Firebrand
URL optimization is one of the most overlooked, but effective means of improving your Search Engine Optimization (SEO). It’s also one of the easiest, yet misunderstood SEO strategies. While it may ...
https://www.firebrand.marketing/2022/09/url-optimization-tips-for-stronger-seo
When to Gate Your Content - And When to Set it Free - Firebrand
Gated vs ungated content is a surprisingly fiery debate.
https://www.firebrand.marketing/2022/08/when-to-gate-your-content-and-when-to-set-it-free
10 Quick Tips for LinkedIn B2B Lead Generation - Firebrand
Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn ...
https://www.firebrand.marketing/2022/08/10-quick-tips-for-b2b-linkedin-lead-generation
6 Surefire Ways of Using Humor in Marketing for Your Brand - Firebrand
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous ...
https://www.firebrand.marketing/2022/07/6-surefire-ways-of-using-humor-in-marketing-for-your-brand
How to Survive Your First Recession - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Buckle up – it’s recession time again. It’s been a while. The last one we had was the Great Recession, which in the U.S. was from December 2007 to about June 2009. If you started working after that...
https://www.firebrand.marketing/2022/06/survive-your-first-recession
Security and Privacy PR Veteran Ian Lipner Joins Firebrand
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent)....
https://www.firebrand.marketing/2022/02/svp-ian-lipner-joins-firebrand
Senior Graphic Designer Meghan Jordan Joins Firebrand - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
One of the most essential elements in the digital marketing sphere is graphic design. It’s at the heart of attracting, engaging, and moving prospects through the buyer journey. Great design a...
https://www.firebrand.marketing/2021/12/senior-graphic-designer-meghan-jordan-joins-firebrand
How Does Google Display Ads Drive Marketing Results for B2B - Firebrand
Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make...
https://www.firebrand.marketing/2021/11/how-google-display-ads-drive-marketing-results-for-b2b
Fintech Marketer Heather McElrath Joins Firebrand - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
If you want to excel at startup marketing, you must have deep domain expertise. Knowing exactly what messages will resonate, which channels are influential, and where the potential landmines are hi...
https://www.firebrand.marketing/2021/10/fintech-marketer-heather-mcelrath-joins-firebrand
Firebrand Turns Five - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Firebrand is five. It has been our best year. We grew fast, driven by the increase in startup funding. We’ve been in the right place at an extraordinary time.
https://www.firebrand.marketing/2021/09/firebrand-turns-five
Firebrand Expands Paid Media Capabilities with New Hires
Paid media is a critical component to growing brand awareness fast. With cross-channel marketing blurring the lines between paid, earned, and owned media, there are more opportunities than ever for...
https://www.firebrand.marketing/2021/09/firebrand-expands-paid-media-capabilities
Using PR to Boost Recruitment - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
One of the most frequent questions we are asked these days is how PR can support hiring goals. It’s no surprise that in a period of record venture capital investment well-funded startups are in exp...
https://www.firebrand.marketing/2021/08/using-pr-to-boost-recruitment
How to Brief a Web Design Agency - Firebrand Communications
When it’s time to give your website a little refresh – or perhaps the full face lift – creating a great web design brief is crucial to a successful web design project. Writing a web design brief no...
https://www.firebrand.marketing/2021/07/how-to-brief-a-web-design-agency
Why We Like Hiring Freelancers - Firebrand Communications
Everyone is hiring – including us. Agencies who laid off their teams in 2020 now find themselves understaffed and are desperately trying to recruit – so the market is tight for the rest of us who c...
Josh Green becomes a Firebrand - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
We’re hiring, so decided to pull together a wishlist of skills for someone joining our PR team. Well, it would be great if they could write like a journalist, and be a strong copy editor. But not j...
https://www.firebrand.marketing/2021/05/josh-green-joins-firebrand
Understanding the Value of Assisted Conversions - Firebrand
Hear what Firebrand’s PPC team has to say about the value of Assisted Conversions and how to access in Google Analytics.
https://www.firebrand.marketing/2020/12/understanding-the-value-of-assisted-conversions
Predictions for the Future of SEO in 2021 - Firebrand
SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its algorithm and what once worked really well, sudd...
https://www.firebrand.marketing/2020/11/predictions-for-the-future-of-seo-in-2021
Firebrand Turns Four - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
As we light our fourth birthday candle, it’s time to update you about the agency.
https://www.firebrand.marketing/2020/09/firebrand-turns-four
The Superweapon to Improve Lead Quantity and Quality
Every startup is looking for more and better Leads at a lower cost. So what’s the superweapon? Patience.
https://www.firebrand.marketing/2020/08/the-superweapon-to-improve-lead-quantity-and-quality
Five Content Assets Every Startup Needs
Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite ...
https://www.firebrand.marketing/2020/07/five-content-assets-every-startup-needs
Seven Tips for a Successful First Webinar - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
In-person events have been canceled leaving startups with holes in their lead funnel. While there are many virtual events being organized, a common approach to fill the void is to organize a webina...
https://www.firebrand.marketing/2020/06/tips-for-a-first-webinar
Marketing your startup in a pandemic - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Startup marketers are in uncharted territory. Since the pandemic started, you’ve changed your messaging, added a COVID-19 response page to your website, cancelled your events, and reworked your bud...
https://www.firebrand.marketing/2020/05/marketing-your-startup-in-a-pandemic
Firebrand hires Edelman US Tech Chair, Lucy Allen - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Big news folks – Firebrand has hired Lucy Allen, the former US Technology Sector Chair for Edelman. For those that don’t know – Edelman is the largest marketing communications agency in the world b...
https://www.firebrand.marketing/2020/02/firebrand-hires-edelman-tech-chair-lucy-allen
Digital Marketing Pioneer Shane Jordan joins Firebrand -
Digital marketing lead at top-ranked agencies joins Firebrand adding to strengths in content amplification and influencer marketing.
https://www.firebrand.marketing/2020/01/digital-marketing-pioneer-shane-jordan-joins-firebrand
Tips for Startups to Stand Out in Media Coverage of CES
The Consumer Electronics Show, hosted by the Consumer Technology Association, can inspire angst. From exhibitors hoping to attract attention to their booth, to journalists wishing their inboxes wer...
https://www.firebrand.marketing/2020/01/tips-for-startups-to-stand-out-in-media-coverage-of-ces
360 livestream launch from Twitter (PRWEEK) - Firebrand
Twitter is rolling out a 360 livestream video feature. PRWEEK asked us what it means to the company and to brands. For Twitter, it makes sense to integrate Periscope into the main platform mor...
https://www.firebrand.marketing/2016/12/360-livestream-twitter
CTA - 50 Ways To Improve Creativity - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/cta-50-ways-to-improve-creativity
CTA NEW Success - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/guide-50-ways-to-improve-creativity-success
Digital Marketing - What is Digital Marketing - Firebrand
Digital marketing, also called online marketing, is any technology-aided marketing activity conducted through a digital medium in support of business goals. Digital marketing produces measurable da...
Firebrand's Guide: 50 Ways to Make Your Marketing More Creative
If you want your communications to cut through the clutter, they must utilize creative marketing strategies. Too often campaigns are derivative or become stale. Download our guide and you will learn:
https://www.firebrand.marketing/guide-50-ways-to-improve-creativity-2
PR & Digital Marketing Case Studies - Firebrand Communications
Read our collection of PR and digital marketing case studies from a variety of startup clients that have accomplished measurable ascendancy.
The Complete Guide to Content Marketing - Firebrand
Content marketing drives organic growth, builds lasting customer relationships, and supports broader marketing goals while meeting the evolving needs of a brand’s target audience. It’s not just a t...
What is Generative Engine Optimization (GEO)? - Firebrand
Generative Engine Optimization (GEO) is an emerging strategy for website and content optimization, similar to SEO, that focuses on making your content more authoritative and trusted by large langua...
https://www.firebrand.marketing/what-is-generative-engine-optimization-geo
“We’ve Got a Thing for Green:” Redefining kate spade new york’s visual identity - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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2 plans that can help protect your school district from a ransomware attack - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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20% customer growth, 50% lower acquisition costs: How VirtueGraph™ created smarter targeting at scale - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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2024 Pantone Spotlight Artist Yiying Lu Bridges Cultures with Creativity and Pantone Connect - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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250 Startup Marketers Share Their Plans - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/250-startup-marketers-share-their-plans
3 Critical Phases of Financial Transformation - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/3-critical-phases-of-financial-transformation
4 Costly Myths of Fraud Prevention - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/4-costly-myths-of-fraud-prevention
7 questions to determine if your idea is worth pursuing - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/7-questions-to-determine-if-your-idea-is-worth-pursuing
A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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A Guide to Gated Assets - FiredUp! Podcast
Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all ...
https://www.firebrand.marketing/podcast/a-guide-to-gated-assets
Accelerate Go to Market Strategy - Content Marketing Case Study
Content Marketing Case Study
https://www.firebrand.marketing/case-studies/case-study-go-to-market-content-marketing
Accelerate Lead Generation - Multiplier Marketing Case Study
Content Marketing & PPC Case Study
https://www.firebrand.marketing/case-studies/case-study-amount-cm-ppc
Accelerate Outcomes with the New Product Development Process - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/accelerate-outcomes-with-the-new-product-development-process
Achieve More Organic Keyword Rankings - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/more-organic-keyword-rankings-seo-case-study
Acuvity’s Stealth Launch Lands Headlines – PR Case Study
Public Relations Case Study
https://www.firebrand.marketing/case-studies/case-study-acuvity-pr
Agency mergers, TikTok ban, SORA - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/agency-mergers-tiktok-ban-sora
AI’s Role in Content Creation with Keith O’Brien - FiredUp! Podcast
In this episode of the FiredUp! podcast, Keith O’Brien shares his feelings and observations about using AI for writing and content creation and actionable steps you can take right now to experiment...
https://www.firebrand.marketing/podcast/ai-role-in-content-creation-keith-obrien
AidKit uses technology to delivery aid with dignity - PR Case Study
Public Relations Case Study
https://www.firebrand.marketing/case-studies/case-study-aidkit-pr
All About Attribution with Jamie Hallitt - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-7-all-about-attribution-with-jamie-hallitt
An Intro to DSPs with Richard Lowden - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-35-an-intro-to-dsps-with-richard-lowden
An Introduction to GEO with Shane Jordan - FiredUp! Podcast
In this episode of the FiredUp! podcast, Shane Jordan shares the difference between GEO and traditional SEO, best practices for optimizing content for AI, and actionable steps you can take right no...
https://www.firebrand.marketing/podcast/an-introduction-to-geo-with-shane-jordan
Announcing Funding in H2 2024 - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/announcing-funding-in-h2-2024
Answering Burning PR & Marketing Questions - FiredUp! Podcast
Are you wondering why your landing page isn’t converting? Or if you should be issuing press releases for every announcement? You’re not the only one! In our work, we see similar questions pop up ti...
https://www.firebrand.marketing/podcast/answering-burning-pr-and-marketing-questions
Are You Prepared for Enterprise-Level Innovation? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/are-you-prepared-for-enterprise-level-innovation
Automating a traditional pad printing process in less than a week - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Avoiding Sales Enablement Mistakes with Stacey Justice - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
B2B Social Media Campaign - Digital Marketing Case Study
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to...
https://www.firebrand.marketing/case-studies/b2b-social-media-campaign-vmware
Baracoda Makes a Splash at CES - PR Case Study
Baracoda is a daily healthtech leader that infuses connected tech into everyday routines, leveraging AI, data analysis, machine learning, app development, gamification and more. Announcing its lates...
https://www.firebrand.marketing/case-studies/case-study-baracoda-pr
Best Practices for Building a Strong Agency Relationship – Firebrand
Choosing the right agency and managing the agency-client relationship is a critical decision that can make or break your marketing strategy. In this roundtable, Morgan McLintic, Ian Lipner, and Nic...
https://www.firebrand.marketing/deep-dives/best-practices-for-building-a-strong-agency-relationship
Best Practices for CMOs in Tech Startups - Firebrand
The CMO role is a constant balancing act, especially in a late-stage startup. Thomas Been, Chief Marketing Officer at Domino Data Lab, has navigated the complexities of CMO leadership in both start...
https://www.firebrand.marketing/deep-dives/best-practices-for-cmos-in-tech-startups
Better Financial Efficiency Starts With Data and Analytics - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/better-financial-efficiency-starts-with-data-and-analytics
Better product definition: Avoiding the 64 percent - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/better-product-definition-avoiding-the-64-percent
Beyond Barbie: An Homage to Pantone Pinks - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/beyond-barbie-an-homage-to-pantone-pinks
Blocked by Robots.txt - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/seo-case-study-blocked-by-robots-txt
Boost AI Visibility and Traffic Using FAQs for SEO and GEO - Firebrand
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/boost-ai-visibility-with-faqs-for-seo-and-geo
Boosting AI Search with an LLM Cache with Jeff Reine – FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/boosting-ai-search-with-an-llm-cache-with-jeff-reine
Boosting engagement with Google Ads Experiments - Digital Marketing Case Study
Relicx provides a platform to automatically test your entire application based on real user paths to quickly find UX errors, debug broken flows, and measure the quality of your next release based o...
https://www.firebrand.marketing/case-studies/case-study-relicx-ppc
Brand Experiences in the AI Era - FiredUp! Podcast
In this episode of the FiredUp! podcast, Brian Tillman and Joe DePalma share their insights into how AI is impacting branding and user experience for startups and giving actionable strategies to st...
Brand Positioning and Differentiation - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
Bringing a Product Mindset to Marketing - FiredUp! Podcast
In this episode of the FiredUp! podcast, Clinton Bonner shares why you should ditch traditional marketing playbooks and actionable advice to treat your marketing like a product that can be refined,...
https://www.firebrand.marketing/podcast/bringing-a-product-mindset-to-marketing-with-clinton-bonner
Building a CEO's Personal Brand - FiredUp! Podcast
In this episode of the FiredUp! podcast, Loreta Tarozaite shares expert advice for how leaders can stand out in the overload of AI-generated content and build a powerful personal brand that resonat...
https://www.firebrand.marketing/podcast/building-a-ceos-personal-brand-with-loreta-tarozaite
Building a Memorable Brand Identity for Startups - Firebrand
When you think about branding, what comes to mind? A sleek logo? A memorable color palette? Those are just the tip of the iceberg. As Kate Harris, Co-Founder and Creative Director of Siren, shared ...
Building a Sustainable Community with Nuri Djavit - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-19-building-a-sustainable-community-with-nuri-djavit
Burning Questions about Content Marketing - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-30-burning-questions-about-content-marketing
Burning Questions about PR - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-26-burning-questions-about-pr
Burning Questions About PR - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/burning-questions-about-pr-part-2
Burning Questions About Tech Marketing - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/burning-questions-about-tech-marketing
Business travel won’t be more sustainable post-COVID unless companies take action - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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CFOs: lowering your cyber insurance premiums depends on phishing-resistant MFA - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Cold Email Marketing: Tips to Boost Your Results - Firebrand
If you’re a startup marketer, you know the struggle: balancing effective cold email outreach with the risk of your emails getting lost in the noise — or worse, flagged as spam. During a recent inte...
https://www.firebrand.marketing/deep-dives/cold-email-marketing-tips-to-boost-your-results
Cold email works! Learn why with Dan Englander - FiredUp! Podcas
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-22-cold-email-works-learn-why-with-dan-englander
Competing in an Established Category with Hollie Wegman
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/competing-in-an-established-category-with-hollie-wegman
Considering passkeys for your enterprise? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/considering-passkeys-for-your-enterprise
Contact center specialist Afni reduces cyber insurance premiums by 30% with YubiKeys - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Content Marketing Audits with Nicole Pytel - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-17-content-marketing-audits-with-nicole-pytel
Content Marketing Strategy Tips for Startups - Firebrand
Content marketing is often seen as just another checkbox on the startup to-do list. However, doing it well requires more than just cranking out blog posts and hoping for the best – it requires a pr...
https://www.firebrand.marketing/deep-dives/the-top-content-marketing-strategy-tips-for-startups
Content Marketing Trends for 2026 - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/content-marketing-trends-for-2026
Content Marketing Trends for Startup Marketers - Firebrand
As B2B startup marketers, the challenge of standing out in a crowded market can feel overwhelming. However, insights from unexpected sources, such as university recruitment strategies, paired with ...
https://www.firebrand.marketing/deep-dives/content-marketing-trends-for-startup-marketers
Converting Trial Users with Claire Heginbotham - FiredUp! Podcast
In this episode of the FiredUp! podcast, Claire Heginbotham shares her tips on creating personalized onboarding experiences that keep users engaged in your product and actionable steps you can take...
https://www.firebrand.marketing/podcast/converting-trial-users-with-claire-heginbotham
CrashPlan’s SOV Soars with Thought Leadership – PR Case Study
CrashPlan provides enterprise and SMB backup and recovery solutions. When CrashPlan appointed Firebrand, the brand was better known for its consumer and prosumer backup solutions but wanted to incr...
https://www.firebrand.marketing/case-studies/case-study-crashplan-pr
Create Loyalty at First Click - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/create-loyalty-at-first-click
Creating a Category, Closing Series A - FiredUp! Podcast
FiredUp Funded! Startup Funding, VC Deals, and Fundraising Insights
https://www.firebrand.marketing/podcast/closing-series-a-with-aaron-cannon
Creativity in Marketing with Doug Zanger - FiredUp! Podcast
Creativity is essential when it comes to standing out with your marketing. It will help your startup cut through the noise and quickly capture your customer’s attention. On episode 08 of the FiredU...
https://www.firebrand.marketing/podcast/episode-8-creativity-in-marketing-with-doug-zanger
Current’s Electric Launch Sparks Buzz – PR Case Study
Public Relations Case Study
https://www.firebrand.marketing/case-studies/current-pr-case-study
DevRel and Technical Copywriting with Erik Dietrich - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
Driving Leads in Fintech Today with Bill Rice - FiredUp! Podcast
In this episode of the FiredUp! podcast, Bill Rice shares understanding what works and doesn’t work with AI in lead generation and actionable steps you can take right now to make your cold outreach...
https://www.firebrand.marketing/podcast/driving-leads-in-fintech-today-with-bill-rice
Eblast: FinTech Ebook Launch - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Eblast: New FinTech Product - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Email Marketing in the AI Era - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/email-marketing-in-the-ai-era
Emburse Builds Awareness with Executive Thought Leadership - PR Case Study
Public Relations Case Study
https://www.firebrand.marketing/case-studies/fintech-pr-case-study
Episode 16 - 2024 Industry Predictions - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-16-2024-industry-predictions
Everything You Need to Know About Passkeys - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/everything-you-need-to-know-about-passkeys
Figma implements strong security for all its employees with Okta and the YubiKey - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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From hesitation to elevation: How to take product risks with confidence - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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From idea to user-tested prototype in 3 weeks - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/from-idea-to-user-tested-prototype-in-3-weeks
Fueling Pipeline Growth with Email Marketing - Content Marketing Case Study
In an increasingly crowded fintech market with long, high-stakes buying cycles, Amount needed to stay top of mind with banking and credit union leaders — without relying on one-off campaigns or sho...
https://www.firebrand.marketing/case-studies/pipeline-growth-with-email-marketing
GAds Strategy for Lead Generation - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/google-ads-strategy-for-lead-generation-case-study
Gen Z's Impact on Buyer Behavior with Ian Baer - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-34-gen-zs-impact-on-buyer-behavior-with-ian-baer
Generating a Whole New World? What the Generative AI Era Really Means for Designers, Brands, and Creativity - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Go Back to School With a Splash of Color - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/go-back-to-school-with-a-splash-of-color
Go-to PR Strategies for 2026 - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/go-to-pr-strategies-for-2026
Grammar Wars: When to Break the Rules - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
Great product idea but no time? Nexient’s Rapid Product Validation service has you covered - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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How a Mature Employee Listening Strategy Drives Whole-Business Impact - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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How Agencies Price Their Work - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-agencies-price-their-work
How AI Can Power Personal Connections with Dave Sifry - FiredUp! Podcast
In this episode of the FiredUp! podcast, Dave Sifry shares how Warmstart uses data from your email to build profiles on your professional network and guidance on how you can use this tool to mainta...
https://www.firebrand.marketing/podcast/how-ai-can-power-personal-connections-with-dave-sifry
How B2B Buyer Behavior is Changing - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-b2b-buyer-behavior-is-changing
How B2B Startups Scale Advertising Beyond Google Ads & LinkedIn with Phil Parrish – FiredUp! Podcast
In this episode of the FiredUp! podcast, Phil Parrish shares the role of PR and SEO in a comprehensive marketing strategy and actionable steps you can take right now to expand your reach beyond tra...
https://www.firebrand.marketing/podcast/b2b-advertising-beyond-google-ads-linkedin-phil-parrish
How Firebrand drove Engine’s business media debut - PR Case Study
Public Relations Case Study
https://www.firebrand.marketing/case-studies/case-study-engine-launch-pr
How Optimized is Your Spending? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/how-optimized-is-your-spending
How Pantone Keeps the Planet Colorful - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/how-pantone-keeps-the-planet-colorful
How Projectworks Closed $15M Series A - FiredUp! Podcast
Mark Orttung builds momentum in companies, creating places where people want to stay and grow. With 30+ years in tech, consulting, and product, he’s been a consultant, product visionary, VP, Presid...
https://www.firebrand.marketing/podcast/how-projectworks-closed-its-series-a-funding
How to apply an Agile mindset to the challenges of the cannabis industry - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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How to Attract VC Attention with Kyle York - FiredUp! Podcast
In this episode of the FiredUp! podcast, Kyle York shares a glimpse into the current state of venture capital, specifically looking at the state of the market in Q2, 2025 and shares actionable advi...
https://www.firebrand.marketing/podcast/how-to-attract-vc-attention-with-kyle-york
How to Avoid Burnout with Morgan McLintic - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-avoid-burnout
How to Be a Great Spokesperson - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-be-a-great-spokesperson
How to Build a Thought Leadership Campaign - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-build-a-thought-leadership-campaign
How to choose a coaching vendor and measure program effectiveness - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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How to Combat Ad Fraud with Rich Kahn - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-combat-ad-fraud-with-rich-kahn
How to Create a Brand with Kate Harris - FiredUp!
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-5-how-to-create-a-brand-with-kate-harris
How to Create a Category with Kashif Mahbub - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-15-how-to-create-a-category-with-kashif-mahbub
How to Create Corporate Messaging - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-create-corporate-messaging
How to Define a Strong Brand Positioning Strategy - Firebrand
Brand positioning isn’t just a tagline or a logo. It’s the unique brand identity that sets you apart in a crowded marketplace. Yet too many startups miss the mark, fumbling through 200 mph pivots w...
https://www.firebrand.marketing/deep-dives/how-to-define-a-strong-brand-positioning-strategy
How to GEO a Press Release - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-geo-a-press-release
How to Hire a Digital Marketing Agency - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-hire-a-digital-marketing-agency
How to Implement ABM with Bill Odell - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-23-how-to-implement-abm-with-bill-odell
How to Improve Your Copywriting - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-improve-your-copywriting
How to Launch Your Startup from Stealth - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-launch-your-startup-from-stealth
How to Make Direct Mail Work in 2025, Kris Rudeegraap - FiredUp!
In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to...
https://www.firebrand.marketing/podcast/how-to-make-direct-mail-work-in-2025-with-kris-rudeegraap
How to Manage an Agency - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-41-how-to-manage-an-agency
How to Measure Brand Awareness - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-measure-brand-awareness
How to Measure Marketing Performance with Grant Johnson - FiredUp! Podcast
In this episode of the FiredUp! podcast, Grant Johnson shares the 3 core components of the Marketing Performance Index: market presence, brand strength, and pipeline health and actionable steps you...
https://www.firebrand.marketing/podcast/how-to-measure-marketing-performance-with-grant-johnson
How to Measure PR with Richard Bagnall - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-12-how-to-measure-pr-with-richard-bagnall
How to Name Your Brand with Anthony Shore
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-1-how-to-name-your-brand-with-anthony-shore
How to Optimize Your Marketing Pipeline – Firebrand
Making a splash with your marketing is hard enough. Why does proving that impact have to be just as hard?
https://www.firebrand.marketing/deep-dives/how-to-optimize-your-marketing-pipeline
How to Pitch the Media - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-pitch-the-media
How to Raise the Profile of Your CEO - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/how-to-raise-the-profile-of-your-ceo
How to Recruit a Marketing Team with Chris Jensen - FiredUp! Podcast
In this episode of the FiredUp! podcast, Chris Jensen shares best practices for startups looking to build effective marketing teams in a competitive market and actionable steps you can take right n...
https://www.firebrand.marketing/podcast/how-to-recruit-a-marketing-team-with-chris-jensen
How to Start an ABM Strategy for Startups - Firebrand
Account-Based Marketing is often hailed as a game-changer for B2B marketing, offering a targeted marketing approach that aligns sales and marketing efforts. However, for startups, adopting ABM prem...
https://www.firebrand.marketing/deep-dives/how-to-start-an-abm-strategy-for-startups
How to Start an LLC in All 50 States - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/how-to-start-an-llc-in-all-50-states
How to Take Your Startup to the Next Level with Michelle Denogean - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
How to Use the Brand Archetypes for PR - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-24-how-to-use-the-brand-archetypes-for-pr
How to Work With Your VC's Marketing Partner - FiredUp! Podcast
In this episode of the FiredUp! podcast, Laura Spaventa Lewis shares her insights on how Eclipse supports their portfolio companies, trends in funding announcements, and actionable steps you can ta...
How to Write Short: The Art of Concise B2B Copywriting
FiredUp! - The Startup Marketing Podcast
How trains, time zones, and trucks paved the way for modern disruption - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Hyatt Hotels leverages passwordless to reduce risk & elevate the guest experience - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Implementing On-Page SEO for Small Websites - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/implementing-on-page-seo-for-small-websites
Information Architecture Framework - SEO Digital Marketing Case Study
Explorium provides external data to generate, enrich, and prepare data sets for analytics and machine learning with its automated external data management platform. Explorium needed to create a fou...
https://www.firebrand.marketing/case-studies/information-architecture-seo-case-study
Integrated Marketing Leads to Effective Company Launch - PR Case Study
Rapid Robotics solves US manufacturing’s biggest problem: operating the industrial machines that perform 80% of the tasks on a typical factory floor amidst a chronic labor shortage that COVID-19 tu...
https://www.firebrand.marketing/case-studies/integrated-company-launch-pr-case-study
Interactive Content in the AI Era - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/interactive-content-in-the-ai-era
Introducing FiredUp! The Startup Marketing Podcast
Aaand we’re live! Well almost. Meet the hosts of startup marketing podcast, FiredUp! and learn about the show in this two-minute trailer.
Is AI Making Marketing Worse? - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/is-ai-making-marketing-worse
Is All Publicity Good Publicity? - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/is-all-publicity-good-publicity
Is Corporate Blogging Dead? - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/is-corporate-blogging-dead
Is PR Really Dead? - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
Launching Your Startup Marketing Program with Scott Schwarzhoff - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
Lead Generation with Remarketing Ads - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/lead-generation-with-remarketing-ads-case-study
Lead Scoring Challenges with Arman Khayyat - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/lead-scoring-challenges-with-arman-khayyat
Lead Scoring Tips for Startup Marketers - Firebrand
Lead scoring is a hot topic in the marketing world, especially for startups that need to make the most out of their limited resources. The concept sounds straightforward: assign a numerical value t...
https://www.firebrand.marketing/deep-dives/lead-scoring-tips-for-startup-marketers
Lessons From a Year of Podcasting - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/lessons-from-a-year-of-podcasting
Let’s Put the Hosts in the Hotseat – FiredUp! Podcast
This episode addresses the common pain points of early and late-stage startup marketers: the overwhelming “choreography” required to launch a high-quality podcast, the difficulty of landing top-tie...
https://www.firebrand.marketing/podcast/lets-put-the-hosts-in-the-hotseat
LinkedIn Ads for Recruiting - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/linkedin-ads-for-recruiting-case-study
Looking Inside the Dark Funnel with Josh Grose - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-39-looking-inside-the-dark-funnel-with-josh-grose
Make ESG Scalable and Successful with NTT DATA and ServiceNow - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Marketing an Open Source Product with Jonathan Symonds - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
Marketing in the Age of Uncertainty - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/marketing-in-the-age-of-uncertainty
Marketing's Role in Business Leadership with Juliana Pereira
In this episode of the FiredUp! podcast, Juliana Pereira shares insights into marketing’s impact throughout the lifecycle of a business and actionable steps you can take right now to maximize your ...
https://www.firebrand.marketing/podcast/marketings-role-in-business-leadership-with-juliana-pereira
Mastering PR Measurement: Tips for Startups - Firebrand
Understanding the impact of public relations (PR) is a challenge that has perplexed marketers for decades. Despite advancements in technology, many startups still struggle with effective PR measure...
https://www.firebrand.marketing/deep-dives/mastering-pr-measurement-tips-for-startups
Mastering UK Tech PR - Firebrand
Expanding into the UK market presents a significant opportunity for many US-based startups. However, it’s not without its challenges, particularly when it comes to crafting effective PR strategies ...
https://www.firebrand.marketing/deep-dives/mastering-uk-tech-pr
Measuring OOH Advertising with Ty Tinker
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-31-measuring-ooh-advertising-with-ty-tinker
Meeting enhanced cyber insurance requirements with strong authentication - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Messaging in the AI Era - FiredUp! Podcast
In this episode of the FiredUp! podcast, the Firebrand team shares the role of AI in shaping brand perception and actionable steps you can take right now to ensure your brand messaging is uniform a...
https://www.firebrand.marketing/podcast/messaging-in-the-ai-era
Missing the Moment: How Outdated Processes Drive Customers to Your Competitors - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Modern strong authentication and compliance for Healthcare Organizations - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Middle-funnel gated whitepaper that details healthcare’s deep regulatory requirements and establishes Yubico’s YubiKey as the premier solution.
Modernize the Employee Experience. Unleash Potential. - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/modernize-the-employee-experience-unleash-potential
Monthly Newsletter: FinTech - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Naming Your Startup in the AI Era with Anthony Shore - FiredUp!
In this episode of the FiredUp! podcast, Anthony Shore shares the do’s and don’ts of naming your company in the era of AI and actionable steps you can take right now to understand the art and scien...
https://www.firebrand.marketing/podcast/naming-startup-ai-era-anthony-shore
Navigating Out-of-Home Advertising with Rick Robinson
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-2-navigating-ooh-advertising-with-rick-robinson
North Star Myth Busting - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/north-star-myth-busting
Nurture Email: AI Infrastructure Platform - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Nurture Email: Distributed SQL Database - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Nurture Email: Distributed SQL Database - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Nurture Email: Unstructured Robotics Platform - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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One Pager: AI Infrastructure Platform - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/one-pager-ai-infrastructure-platform
One Pager: Software Development Use Case - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/one-pager-software-development-use-case
OOH in the AI Era with Rick Robinson - FiredUp! Podcast
In this episode of the FiredUp! podcast, Rick Robinson shares the current state of and what’s working with Out-of-Home advertising and actionable steps you can take right now to make your messaging...
https://www.firebrand.marketing/podcast/ooh-in-the-ai-era-with-rick-robinson
Out-of-Home Advertising for Startups in 2026 - FiredUp! Podcast
In this episode of the FiredUp! podcast, Ty Tinker shares the need for iterative planning and faster experimentation in OOH advertising and actionable steps you can take right now to bridge the gap...
https://www.firebrand.marketing/podcast/out-of-home-advertising-for-startups-2026
Pantone Back to School Gift Guide - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/pantone-back-to-school-gift-guide
Pantone Earth Day Gift Guide - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/pantone-earth-day-gift-guide
Pantone Engages Key Audiences with a Full Funnel of Color Stories - Content Marketing Case Study
With over 10,000 color standards, Pantone provides the universal language of color for textiles, apparel, beauty, interiors, architecture, and industrial design. Connecting with so many personas, i...
https://www.firebrand.marketing/case-studies/case-study-pantone-cm
Pantone SkinTone Guide 2023 - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Pantone x Deepa Gurnani - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/deepa-gurnani-x-pantone
Pantone x Hidesign - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Pantone x Jaipur Rugs - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/pantone-x-jaipur-rugs
Portrait of the Modern Finance Department - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/portrait-of-the-modern-finance-department
PPC Strategy for Startups - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/ppc-strategy-case-study
PR Establishes Nuheara as Hearing Tech Pioneer - PR Case Study
Public Relations Case Study
https://www.firebrand.marketing/case-studies/health-tech-product-pr-case-study
PR Thought Leadership Program - PR Case Study
See how we created a highly mediagenic thought leadership program, to create opportunities for Perceptyx experts to be quoted.
https://www.firebrand.marketing/case-studies/case-study-perceptyx-pr
Product Marketing with Kristine Newman - FiredUp! Podcast
A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the po...
https://www.firebrand.marketing/podcast/episode-18-product-marketing-with-kristine-newman
Programmatic Advertising: AI, Privacy, and Strategy - Firebrand
Programmatic advertising, once a niche area of digital advertising, is now a cornerstone of how brands reach their audiences. With automated ad buying, AI, and privacy changes at the forefront, the...
Protect manufacturers from modern cyber threats - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/protect-manufacturers-from-modern-cyber-threats
Protect the planet or boost your profits? Smart companies are doing both - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Protect Your Data at the Database Level - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/protect-your-data-at-the-database-level
Protecting Retail and Hospitality - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Protecting the supply chain with highest-assurance security - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/protecting-the-supply-chain-with-highest-assurance-security
Pulling back the curtain on innovation theater - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/pulling-back-the-curtain-on-innovation-theater
Re-Engagement Email: Distributed SQL Database - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Reaching a Key Target Persona - PR Case Study
Rippling is one of the fastest-growing companies in the world. With a multi-billion dollar valuation, the company is well-known within the technology community as a runaway success with a charismat...
https://www.firebrand.marketing/case-studies/case-study-rippling-pr
Reimagining Small Business Lending: How to Turn Challenges into Opportunities - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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ROI on Google Shopping Ads - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/google-shopping-ads-case-study
Scale Organic Users w/ SEO Pillar Content - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/content-pillar-seo-case-study
Scale Results Through Full Google Ads Audit - Digital Marketing Case Study
Planful is the pioneer in financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline busi...
https://www.firebrand.marketing/case-studies/scale-results-using-google-ads-audit
Scaling Startups: Expert Tips for Success – Firebrand
Navigating the startup world is challenging, but understanding the nuances of growth can make the difference between success and failure. Michelle Denogean, a startup veteran, shared her expertise ...
https://www.firebrand.marketing/deep-dives/scaling-startups-expert-tips-for-success
School districts can drive an easy way to 100% MFA coverage, closing security gaps - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Securing Critical Infrastructure - Its safety depends on phishing-resistant MFA - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Securing Naftogaz against modern cyber attacks with YubiKeys - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/securing-naftogaz-against-modern-cyber-attacks-with-yubikeys
Securing shared workstations against modern cyber threats - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/securing-shared-workstations-against-modern-cyber-threats
Securing telecommunications against modern cyber threats - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/securing-telecommunications-against-modern-cyber-threats
Securing Your Critical Assets in an Ever-Changing Regulatory Environment - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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SEO Content Cluster - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/seo-case-study-content-cluster
SEO Glossary of Terms - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/seo-glossary-of-terms-case-study
Setting Up a Fractional CMO for Success with Jessica Zall - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/setting-up-a-fractional-cmo-for-success-with-jessica-zall
Shopping for cyber insurance? Six questions to ask before you call the insurer - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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St. Patrick's Day Gift Guide - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/st-patricks-day-gift-guide
Starting Out with Account-Based Marketing with Ajay Khanna - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
Starting PR in the UK with Ilona Hitel - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-9-starting-pr-in-the-uk-with-ilona-hitel
Startup Marketer Outlook - FiredUp! Podcast
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at...
https://www.firebrand.marketing/podcast/episode-40-startup-marketer-outlook
Startup Marketing Predictions for 2025 - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/startup-marketing-predictions-for-2025
Stop guessing. Start knowing. Make confident decisions with AI that thinks strategically - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Structuring your Marketing Team with Thomas Been - FiredUp
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-6-structuring-your-marketing-team-with-thomas-been
Subskribe Homepage - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Tech companies: To lead during a downturn, think like a cyclist - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Tech Marketing Predictions for 2026 - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/tech-marketing-predictions-for-2026
Tech Media Trends and PR Strategies in 2024 - Firebrand
The media and PR landscape is constantly shifting, and staying ahead of the curve is essential for startup marketing. Our recent interview with PR veteran Sam Whitmore of Sam Whitmore’s Media Surve...
https://www.firebrand.marketing/deep-dives/tech-media-trends-and-pr-strategies-in-2024
Tech Unicorn Leverages Cyral to Support Devs, Secure Data, and Scale Growth - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Technical SEO Issues - Digital Marketing Case Study
Digital Marketing Case Study
https://www.firebrand.marketing/case-studies/technical-seo-issues-case-study
The (not so) hidden bias of corporate expense policies - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/the-not-so-hidden-bias-of-corporate-expense-policies
The AI Backlash Hits Marketing - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-ai-backlash-hits-marketing
The Basics of Data Storytelling with Ian Lipner - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-11-the-basics-of-data-storytelling-with-ian-lipner
The Beginner's Guide to AI Loan Approval - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/the-beginners-guide-to-ai-loan-approval
The Best Podcast Strategies for 2026 with Andy King – FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-best-podcast-strategies-for-2026-with-andy-king
The Biggest News of 2024 - FiredUp! Podcast
In this episode of the FiredUp! podcast, the Firebrand team reflects on the biggest news stories from 2024, highlighting the interplay between political developments, economic factors, and technolo...
https://www.firebrand.marketing/podcast/the-biggest-news-of-2024
The Biggest Tech Marketing News of 2025 - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-biggest-tech-marketing-news-of-2025
The Changing Role of the CRO with Daniel Rock - FiredUp!
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-changing-role-of-the-cro-with-daniel-rock
The critical strong authentication need for privileged users - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/the-critical-strong-authentication-need-for-privileged-users
The Essentials of Crisis Comms - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-37-the-essentials-of-crisis-comms
The First 90 Days as a CMO with Chris Heggem - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-10-first-90-days-as-a-cmo-with-chris-heggem
The Future of Programmatic Advertising with Sean Crawford - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
The Hottest Trends in Tech Marketing - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-hottest-trends-in-tech-marketing
The Impact of AI on Marketing with Katie King - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-27-the-impact-of-ai-on-marketing-with-katie-king
The Latest Tech PR Tactics with Travis Van - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-14-the-latest-tech-pr-tactics-with-travis-van
The Latest Trends in ABM with Stephanie Quinn - FiredUp! Podcast
In this episode of the FiredUp! podcast, Stephanie Quinn shares how AI is revolutionizing ABM and actionable steps you can take right now to ensure your data is doing the most it can for your team....
https://www.firebrand.marketing/podcast/the-latest-trends-in-abm-with-stephanie-quinn
The Lost Art of B2B Product PR - FiredUp! Podcast
In this episode of the FiredUp! podcast, the firebrand team discusses the decline of traditional product reviews that is forcing companies to rethink their product PR strategies and actionable step...
https://www.firebrand.marketing/podcast/the-lost-art-of-b2b-product-pr
The Munsell Color System - A Vibrant History and a Lasting Legacy - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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The Pantone Playbook: Getting The Most out of Design School - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/the-pantone-playbook-getting-the-most-out-of-design-school
The Path from PR Pro to CMO with Ronnie Manning - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-28-the-path-from-pr-pro-to-cmo-with-ronnie-manning
The Role of a Fractional CMO - FiredUp!
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-3-the-role-of-a-fractional-cmo-with-alison-murdock
The Role of Marketing in Driving Revenue with Christine Schaefer - FiredUp! Podcast
In this episode of the FiredUp! podcast, Christine Schaefer explains the importance of taking an outcome-driven approach to your marketing efforts and actionable steps you can take right now to fin...
The Role of the Fractional CRO with Jonathan Tice - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-role-of-the-fractional-cro-with-jonathan-tice
The Rules of Rapid Response in PR - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-rules-of-rapid-response-in-pr
The Secrets of Rapid Response and Newsjacking - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-secrets-of-rapid-response-and-newsjacking
The State of Podcasting - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-state-of-podcasting
The State of Writing in 2026 – FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/the-state-of-writing-in-2026
The Time to Rethink SaaS Security is Now - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/the-time-to-rethink-saas-security-is-now
The top 5 mobile authentication misconceptions - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/the-top-5-mobile-authentication-misconceptions
Things ChatGPT Has Ruined - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/things-chatgpt-has-ruined
Transform Zero Trust from a CISO-only journey to an organization-wide priority - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Trends in Content Marketing - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-32-trends-in-content-marketing
Trends in the Media with Sam Whitmore - FiredUp!
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-4-trends-in-the-media-with-sam-whitmore
TrueCode Capital leverages YubiKeys to secure accounts - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/truecode-capital-leverages-yubikeys-to-secure-accounts
Turn Complexity into Clarity with This AI Infrastructure Guide - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Turn Old Content into New Demand – FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/turning-old-content-into-new-demand
Understanding Agency Pricing Models - Firebrand
Today, we’re tackling a subject that often confounds startup marketers: agency pricing models.
Unlock the Potential of Data Storytelling for Startups - Firebrand
Data storytelling has emerged as a powerful tool for startups to engage not only audiences but also differentiate a brand. By weaving data into compelling narratives, startups can gain media attent...
Unlock your team’s potential and create a powerful, shared vision - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Unlocking New Use Cases with Neha Bajwa - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/unlocking-new-use-cases-with-neha-bajwa
Unlocking the Full Power of HubSpot - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/unlocking-the-full-power-of-hubspot-with-fiona-smith
Unprecedented lead engagement - Content and PPC case study
Content Marketing & PPC Case Study
https://www.firebrand.marketing/case-studies/case-study-launch-by-ntt-data-cm-ppc
Vivun Benchmark Report: The State of PreSales - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/vivun-benchmark-report-the-state-of-presales
What Does it Take to be a Thought Leader? - FiredUp! Podcast
In this episode of the FiredUp! podcast, the Firebrand team dives into the nuanced world of thought leadership, why it matters for business, and shares their tips on becoming a truly impactful thou...
https://www.firebrand.marketing/podcast/what-does-it-take-to-be-a-thought-leader
What is a Web Application Firewall? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/what-is-a-web-application-firewall
What is an Ingress Controller? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/what-is-an-ingress-controller
What is Color of the Year? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/what-is-color-of-the-year
What is Happening at TechCrunch? - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/what-is-happening-at-techcrunch
What is Load Balancing? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/what-is-load-balancing
What is Viva Magenta? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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What Makes a Good Media Pitch - FiredUp! Podcast
In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded fie...
https://www.firebrand.marketing/podcast/what-makes-a-good-media-pitch
What Your Brain Thinks Of Productivity - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/what-your-brain-thinks-of-productivity
What’s New in Cybersecurity PR with Nick Lagalante - FiredUp! Podcast
The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies oft...
https://www.firebrand.marketing/podcast/whats-new-in-cybersecurity-pr-with-nick-lagalante
When Escalations Multiply, So Do the Costs - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/project/when-escalations-multiply-so-do-the-costs
When to Pitch a Media Exclusive - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/episode-36-when-to-pitch-a-media-exclusive
Where to Start with Market Research with Sean Campbell - FiredUp! Podcast
Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether ...
Who can CISOs trust? Sharing information is both essential and a professional hazard - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Why Clients and Agencies Break Up - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/why-clients-and-agencies-break-up
Why Creativity in Advertising Matters for Startups - Firebrand
Creativity in marketing often feels like an abstract concept, especially for time-crunched startup marketers focused on growth. But Doug Zanger—founder of Creative Bohemian and a seasoned advisor i...
Why GEO is a Team Sport - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/why-geo-is-a-team-sport
Why PR Measurement is Broken - FiredUp! Podcast
FiredUp! - The Startup Marketing Podcast
https://www.firebrand.marketing/podcast/why-pr-measurement-is-broken
Why Your Content Gets No Clicks – Messaging Tips for Startups
In this episode of the FiredUp! podcast, the Firebrand team shares their expert insight for how to cut through the clutter, speak directly to your audience, and transform complicated narratives int...
https://www.firebrand.marketing/podcast/why-your-content-is-getting-no-clicks
Working with Your VC with Nate Martins - FiredUp! Podcast
In this episode of the FiredUp! podcast, Nate Martins dives into the vital role VCs play in supporting their portfolio companies through marketing efforts and actionable steps you can take right no...
https://www.firebrand.marketing/podcast/working-with-your-vc-with-nate-martins
Writing for Developers: 5 Best Practices - Firebrand
Writing for developers can be a daunting task, especially for startup marketers trying to break into the technical space. We recently interviewed Eric Dietrich, CEO of Hit Subscribe, to explore a b...
https://www.firebrand.marketing/deep-dives/writing-for-developers-5-best-practices
Listings & Categories (505)
Category pages, archives, and content aggregation pages
The Hidden Growth Channel on Your Leadership Team - Firebrand
by Nicole Pytel | Feb 25, 2026 | PR
https://www.firebrand.marketing/2026/02/hidden-growth-channel-leadership-team
Zero-Click Marketing: Winning Tactics When Nobody Clicks - Firebrand
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
https://www.firebrand.marketing/2026/02/zero-click-marketing-tactics
It's Go Time for GEO - Firebrand
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
How Content Reduces Risk in B2B Buying - Firebrand
by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing
https://www.firebrand.marketing/2026/02/what-b2b-buyers-really-need-from-your-content-in-2026
Website Refresh vs Redesign: How Brands Evolve Without Starting Over - Firebrand
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
Differences Between SEO and GEO Content Creation - Firebrand
by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing
AI Visibility Report: Measure Your Brand in AI Search - Firebrand
by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing
https://www.firebrand.marketing/2026/01/ai-visibility-report
Learn The Latest LinkedIn Ads AI Features - Firebrand
by Patrick Brady | Jan 7, 2026 | Blog, Digital Marketing, Marketing, PPC
https://www.firebrand.marketing/2026/01/latest-linkedin-ads-ai-features
CES 2020: List of reporters NOT attending - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Dec 17, 2019 | Blog, PR
https://www.firebrand.marketing/2019/12/ces-2020-reporters-not-attending
Successful influencer relationships in startup PR - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Maura Lafferty | Oct 23, 2019 | Blog, PR
https://www.firebrand.marketing/2019/10/successful-influencer-relationships-in-startup-pr
Holistic White Hat SEO Explained - Firebrand
by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO
https://www.firebrand.marketing/2019/10/holistic-white-hat-seo-explained
Media Mix & Marketing Mix Optimization - Firebrand Marketing
by Firebrand Team | Aug 27, 2019 | Blog, Digital Marketing
https://www.firebrand.marketing/2019/08/media-mix-marketing-mix-optimization
Customer Acquisition Cost - One Marketing Number To Rule Them All
by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing
https://www.firebrand.marketing/2019/08/customer-acquisition-cost-one-marketing-number-rule-all
Top Three Pitfalls Startups Should Avoid When Developing Messaging
by Morgan McLintic | Jul 18, 2019 | Blog, Content, PR
https://www.firebrand.marketing/2019/07/pitfalls-startups-should-avoid-to-develop-messaging
Best Practices for Repurposing Content - Firebrand Communications
by Joel Engardio | Jun 27, 2019 | Blog, Content, Marketing, PR, Resources
https://www.firebrand.marketing/2019/06/best-practices-for-repurposing-content
How To Use Content Anchors & Content Clusters To Improve Your SEO
by Theresa Carper | Jun 6, 2019 | Blog, Content, Digital Marketing, Resources
What to do when your competitor copies your messaging - Firebrand
by Morgan McLintic | May 7, 2019 | Blog, Content, Digital Marketing, Marketing, PR
https://www.firebrand.marketing/2019/05/what-to-do-when-your-competitor-copies-your-messaging
Evaluating The News Value of Your Announcement - Firebrand
by Maura Lafferty | Apr 26, 2019 | Blog, PR, Resources
https://www.firebrand.marketing/2019/04/evaluating-the-news-value-of-your-announcement
How To Avoid Common Mistakes in Remarketing - Firebrand
by Firebrand Team | Apr 18, 2019 | Blog, Digital Marketing, Marketing, Resources
https://www.firebrand.marketing/2019/04/how-to-avoid-common-mistakes-remarketing
How Long Should Your Blog Posts Be? - Firebrand
by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
https://www.firebrand.marketing/2019/01/how-long-should-your-blog-posts-be
A Beginner's Guide To Marketing Attribution - Firebrand Marketing
by Firebrand Team | Jan 9, 2019 | Blog, Digital Marketing, Marketing
https://www.firebrand.marketing/2019/01/beginner-guide-marketing-attribution
Reporters NOT Attending CES 2019 - Firebrand Communications
by Morgan McLintic | Dec 18, 2018 | Blog, PR
https://www.firebrand.marketing/2018/12/ces-2019-reporters-not-attending
5 Reasons To Choose Phone Interviews with Journalists - Firebrand
by Morgan McLintic | Dec 10, 2018 | Blog, PR
https://www.firebrand.marketing/2018/12/five-reasons-to-choose-phone-interviews-with-journalists
ABM Platforms For Startups - Firebrand Marketing Agency
by Firebrand Team | Dec 4, 2018 | Blog, Digital Marketing, Marketing, Resources
https://www.firebrand.marketing/2018/12/account-based-marketing-platform-startups
PR and Marketing Lessons from Trick-or-Treaters - Firebrand
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
https://www.firebrand.marketing/2018/10/trick-or-treaters-pr
Firebrand Communications Turns 2 - PR, Marketing & Content Agency
by Morgan McLintic | Sep 11, 2018 | Blog, Business, Marketing, PR
https://www.firebrand.marketing/2018/09/firebrand-communications-two
Corporate Newsrooms in 2018: A Guide to Getting Quoted
by Maura Lafferty | Jun 12, 2018 | Blog, PR
https://www.firebrand.marketing/2018/06/corporate-newsrooms-in-2018-a-guide-to-getting-quoted
Be An Amazing Client In 8 Steps - Firebrand Communications
by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
https://www.firebrand.marketing/2018/04/how-to-be-an-amazing-client-in-8-simple-steps
Blog design best practices to keep readers engaged in 2018
by Joel Engardio | Apr 17, 2018 | Blog, Content, Digital Marketing, Marketing
https://www.firebrand.marketing/2018/04/blog-design-best-practices-2018
Five Mistakes B2B Tech Startups Make With PR - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources
https://www.firebrand.marketing/2018/04/five-pr-mistakes-b2b-tech-startups-make
The Sound of Good Writing - Firebrand - PR & Content Agency
by Joel Engardio | Mar 9, 2018 | Blog, Content, PR
https://www.firebrand.marketing/2018/03/sound-of-good-writing
Important Lessons About Starting a Marketing Agency
by Morgan McLintic | Sep 14, 2017 | Blog, Marketing, PR
https://www.firebrand.marketing/2017/09/lessons-about-starting-a-marketing-agency
Understanding the Importance of Quality Score in PPC Advertising
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
https://www.firebrand.marketing/2017/09/quality-score-ppc-advertising
Ensuring client-agency fit - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Aug 17, 2017 | Blog, PR
PR implications of the Google Memo - Firebrand Quoted in PR Week
by Morgan McLintic | Aug 15, 2017 | Blog, PR
TechCrunch Sessions: Justice - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Maura Lafferty | Jun 15, 2017 | Blog, Marketing, PR
https://www.firebrand.marketing/2017/06/techcrunch-sessions-justice
Wordpress template broken - now what? - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
https://www.firebrand.marketing/2017/05/wordpress-template-broken
Frame secures $16m to run any software in a browser - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | May 17, 2017 | Blog, Marketing, PR
Congrats to MapD in raising $25m led by NEA - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Mar 29, 2017 | Blog, Marketing, PR
Who Is Your Target Client? - Firebrand - PR & Marketing Agency
by Morgan McLintic | Feb 23, 2017 | Blog, Marketing, PR
A farewell to job titles - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Jan 31, 2017 | Blog, Marketing, PR
HARO under fire for unverified sources - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Jan 10, 2017 | Blog, Content, Marketing, PR
https://www.firebrand.marketing/2017/01/haro-unverified-sources
Happy Holidays and an Inspired 2017 from Firebrand Communications
by Morgan McLintic | Dec 22, 2016 | Blog, Content, Marketing, PR
Four ways a PR agency can suddenly shut down - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Dec 12, 2016 | Blog, PR
https://www.firebrand.marketing/2016/12/four-ways-pr-agencies-suddenly-shut-down
Starting a PR agency - five more lessons learned - Firebrand
by Morgan McLintic | Dec 9, 2016 | Blog, Content, PR
https://www.firebrand.marketing/2016/12/starting-a-pr-agency
Press Tips For Startups Post Election - Firebrand Communications
by Maura Lafferty | Nov 22, 2016 | Blog, PR
https://www.firebrand.marketing/2016/11/tips-for-startups-after-the-election
False Consensus Bias - Firebrand
by Morgan McLintic | Nov 18, 2016 | Blog, Marketing, PR
https://www.firebrand.marketing/2016/11/people-dont-think-like-you
Social impact startups on the rise - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Maura Lafferty | Oct 24, 2016 | Blog, PR
https://www.firebrand.marketing/2016/10/social-impact-startups
Hiring our first team member - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Oct 17, 2016 | Blog, PR
https://www.firebrand.marketing/2016/10/hiring-first-team-member
Five lessons from starting a new PR firm - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Oct 5, 2016 | Blog, PR
https://www.firebrand.marketing/2016/10/starting-new-pr-firm
How expectations shape experience - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Aug 31, 2016 | Blog, Content, Marketing, PR
https://www.firebrand.marketing/2016/08/expectations-shape-experience
Why storytelling drives marketing outcomes - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR
https://www.firebrand.marketing/2016/07/storytelling-drives-marketing-outcomes
Six Plots to Make Audiences Take Action
by Morgan McLintic | Jul 18, 2016 | Blog, PR
https://www.firebrand.marketing/2016/07/six-plots-make-audiences-act
Morgan McLintic starts Firebrand
by Morgan McLintic | Jul 14, 2016 | Blog, PR
Blog - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
News and Views from the Firebrands.
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Deep Dives for Startup Marketers - Firebrand Communications
PR, SEO, ABM, paid media, content marketing, email marketing… startup marketers’ list of potential efforts is endless! And so is the list of best practices associated with each one. Firebrand’s Dee...
Firebrand Agency Overview - Firebrand
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Firebrand Communications - PR / Digital Mktg. Agency for Tech Startups
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Firebrand Communications - PR and Marketing Firm for Startups
Startups face a war for audience attention.
Firebrand Communications | B2B Tech Marketing Agency
We help tech brands crush their PR and marketing goals. Let's talk ...
Firebrand Communications | Startup Marketing Agency
We help startups
Home OLD IMPORT - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
We help tech startups secure outsized PR and marketing results.
PR, Content and Digital Marketing Resources - Firebrand Communications
We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts ...
Privacy Policy - Firebrand Communications
INTRODUCTION
Projects Archive - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Aug 22, 2025
Your FinTech Brand in the AI Battleground: Who Wins the Mentions, Authority, and Mindshare?
FinTech Brands in AI Search
https://www.firebrand.marketing/the-ai-visibility-report-for-fintech-brands
#social Archives - Firebrand Communications
by Bridget Weingart | Nov 28, 2023 | Blog, Digital Marketing, Marketing, Social
#socialmedia Archives - Firebrand Communications
by Ian Lipner | Jul 24, 2023 | Blog, Marketing, PR, Social
#threads Archives - Firebrand Communications
by Ian Lipner | Jul 24, 2023 | Blog, Marketing, PR, Social
2025 Archives - Firebrand Communications
by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR
2026 Archives - Firebrand Communications
by Patrick Brady | Jan 7, 2026 | Blog, Digital Marketing, Marketing, PPC
A Startup's Guide to Attribution - Firebrand
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https://www.firebrand.marketing/resources/a-startups-guide-to-attribution
A Startup's Guide to Google Ads - Firebrand
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https://www.firebrand.marketing/resources/a-startups-guide-to-google-ads
A Startup’s Guide to High-Impact Content Marketing - Firebrand
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https://www.firebrand.marketing/resources/a-startups-guide-to-high-impact-content-marketing
A Startup's Guide to PR Measurement - Firebrand
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https://www.firebrand.marketing/resources/a-startups-guide-to-pr-measurement
ABA Archives - Firebrand Communications
by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR
abm Archives - Firebrand Communications
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
ABM Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Nov 6, 2024 | Digital Marketing, Marketing
abm strategy Archives - Firebrand Communications
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
abpr Archives - Firebrand Communications
by Morgan McLintic | Apr 22, 2024 | Blog, Business, Digital Marketing, Marketing, PR
accessibility Archives - Firebrand Communications
by Maura Lafferty | Oct 23, 2024 | Blog, Business, Design, Digital Marketing, Marketing
Accessories Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/product-category/accessories
account based marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Nov 6, 2024 | Digital Marketing, Marketing
https://www.firebrand.marketing/deep-dive-tag/account-based-marketing
account-based advertising Archives - Firebrand Communications
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
https://www.firebrand.marketing/tag/account-based-advertising
account-based marketing Archives - Firebrand Communications
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
ads Archives - Firebrand Communications
by Patrick Brady | Oct 2, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
advertising Archives - Firebrand Communications
by Patrick Brady | Jan 7, 2026 | Blog, Digital Marketing, Marketing, PPC
advertising Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 14, 2024 | Digital Marketing, Marketing
advice Archives - Firebrand Communications
by Maura Lafferty | May 14, 2024 | Blog, Marketing, PR
Adwords Archives - Firebrand Communications
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
Adwords Optimizations Archives - Firebrand Communications
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
agency Archives - Firebrand Communications
by Maura Lafferty | Mar 24, 2023 | Blog, Content, Marketing, PR
agency Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 11, 2025 | Business, Marketing
ai Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
ai Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 14, 2024 | Digital Marketing, Marketing
ai marketing Archives - Firebrand Communications
by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO
ai optimization Archives - Firebrand Communications
by Arman Khayyat | Aug 6, 2025 | Blog, Digital Marketing, Marketing
ai search Archives - Firebrand Communications
by Morgan McLintic | Mar 19, 2025 | AI Tools, Blog, Marketing, PR
AI Tools Archives - Firebrand Communications
by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR
ai visibility Archives - Firebrand Communications
by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing
AI/ML Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 20, 2026
aio Archives - Firebrand Communications
by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO
altruism Archives - Firebrand Communications
by Maura Lafferty | Oct 24, 2016 | Blog, PR
anniversary Archives - Firebrand Communications
by Morgan McLintic | Sep 18, 2024 | Blog, Business, Marketing, PR
application Archives - Firebrand Communications
by Morgan McLintic | Jun 16, 2017 | Blog, PR
Articles Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | May 3, 2024
artificial intelligence Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 14, 2024 | Digital Marketing, Marketing
https://www.firebrand.marketing/deep-dive-tag/artificial-intelligence
Assisted Conversions Archives - Firebrand Communications
by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO
attitudes Archives - Firebrand Communications
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attribution Archives - Firebrand Communications
by Firebrand Team | Jan 9, 2019 | Blog, Digital Marketing, Marketing
awards Archives - Firebrand Communications
by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR
b2b advertising Archives - Firebrand Communications
by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing
b2b advertising benchmarks Archives - Firebrand Communications
by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing
https://www.firebrand.marketing/tag/b2b-advertising-benchmarks
b2b Archives - Firebrand Communications
by Morgan McLintic | Aug 13, 2025 | Blog, Marketing, PR
B2B Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 20, 2026
b2b brands Archives - Firebrand Communications
by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
b2b leads Archives - Firebrand Communications
by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing
b2b marketing Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
b2b pr Archives - Firebrand Communications
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
b2b search marketers Archives - Firebrand Communications
by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing
B2B SEO Archives - Firebrand Communications
by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO
B2B startups Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
b2b tech Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
b2b tech brands Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
B2C Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Aug 28, 2025
B2C SEO Archives - Firebrand Communications
by Alastair Nee | Nov 12, 2020 | Blog, Digital Marketing, PR, SEO
backlinks Archives - Firebrand Communications
by Patrick Brady | Oct 29, 2025 | Blog, Digital Marketing, Marketing, PPC
bankruptcy Archives - Firebrand Communications
by Morgan McLintic | Dec 12, 2016 | Blog, PR
Be a Guest on FiredUp! - Firebrand
Feb 19, 2026
https://www.firebrand.marketing/resources/firedup-guest-application
behavior Archives - Firebrand Communications
by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR
Benchmark Your Content Marketing Strategy - Firebrand
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https://www.firebrand.marketing/resources/benchmark-your-content-marketing-strategy
best practices Archives - Firebrand Communications
by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing
bias Archives - Firebrand Communications
by Morgan McLintic | Nov 18, 2016 | Blog, Marketing, PR
bing Archives - Firebrand Communications
by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
black hat SEO Archives - Firebrand Communications
by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO
blog Archives - Firebrand Communications
by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
Blog Archives - Firebrand Communications
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
Blogs Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | May 3, 2024
books Archives - Firebrand Communications
by Ashley Przybyla | Apr 10, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR, Resources
boutique Archives - Firebrand Communications
by Morgan McLintic | Sep 14, 2017 | Blog, Marketing, PR
brand archetypes Archives - Firebrand Communications
by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR
brand Archives - Firebrand Communications
by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing
Brand Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 4, 2025 | Business, Design, Marketing
brand awareness Archives - Firebrand Communications
by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
brand identity Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Jan 2, 2025 | Design, Marketing
https://www.firebrand.marketing/deep-dive-tag/brand-identity
brand positioning Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 4, 2025 | Business, Design, Marketing
https://www.firebrand.marketing/deep-dive-tag/brand-positioning
brand refresh Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
brand strategy Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 4, 2025 | Business, Design, Marketing
https://www.firebrand.marketing/deep-dive-tag/brand-strategy
brand trust Archives - Firebrand Communications
by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR
branding Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
branding Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 4, 2025 | Business, Design, Marketing
BRAVING Archives - Firebrand Communications
by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Business Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
Business Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
business Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 11, 2025 | Business, Marketing
business development Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 11, 2025 | Business, Marketing
https://www.firebrand.marketing/deep-dive-tag/business-development
Case Studies Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Jun 23, 2025
https://www.firebrand.marketing/project_category/case-studies
CES 2020 Archives - Firebrand Communications
by Morgan McLintic | Dec 17, 2019 | Blog, PR
CES Archives - Firebrand Communications
by Maura Lafferty | Sep 8, 2023 | Blog, Marketing, PR
chatgpt Archives - Firebrand Communications
by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO
civic innovation Archives - Firebrand Communications
by Maura Lafferty | Oct 24, 2016 | Blog, PR
click fraud Archives - Firebrand Communications
by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC
client Archives - Firebrand Communications
by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
clients Archives - Firebrand Communications
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
Clothing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Cloud Archives - Firebrand Communications
by Morgan McLintic | May 17, 2017 | Blog, Marketing, PR
cold email Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Oct 30, 2024 | Content, Marketing
cold email marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Oct 30, 2024 | Content, Marketing
https://www.firebrand.marketing/deep-dive-tag/cold-email-marketing
comms Archives - Firebrand Communications
by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO
comms Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 20, 2024 | PR
communications Archives - Firebrand Communications
by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO
communications Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 20, 2024 | PR
https://www.firebrand.marketing/deep-dive-tag/communications
content agency Archives - Firebrand Communications
by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources
content anchors Archives - Firebrand Communications
by Theresa Carper | Jun 6, 2019 | Blog, Content, Digital Marketing, Resources
content Archives - Firebrand Communications
by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing
Content Archives - Firebrand Communications
by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing
content Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Jan 30, 2025 | Content, Marketing
content clusters Archives - Firebrand Communications
by Theresa Carper | Jun 6, 2019 | Blog, Content, Digital Marketing, Resources
content marketing Archives - Firebrand Communications
by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing
Content Marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 11, 2025 | Business, Marketing
https://www.firebrand.marketing/deep-dive-tag/content-marketing
Content Marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 20, 2026
content marketing strategy Archives - Firebrand Communications
by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing
https://www.firebrand.marketing/tag/content-marketing-strategy
copywriting Archives - Firebrand Communications
by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
copywriting Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Jan 30, 2025 | Content, Marketing
cost per acquisition Archives - Firebrand Communications
by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing
cost per lead Archives - Firebrand Communications
by Arman Khayyat | Nov 18, 2025 | Blog, Digital Marketing, Marketing
costumes Archives - Firebrand Communications
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
covid-19 Archives - Firebrand Communications
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creative Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
creative Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 4, 2025 | Business, Design, Marketing
crisis Archives - Firebrand Communications
by Morgan McLintic | Aug 15, 2017 | Blog, PR
customer experience Archives - Firebrand Communications
by Morgan McLintic | Aug 31, 2016 | Blog, Content, Marketing, PR
Cybersecurity Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Jul 28, 2025
data analytics Archives - Firebrand Communications
by Morgan McLintic | Sep 20, 2023 | Blog, Business, Digital Marketing, Marketing, PPC
data Archives - Firebrand Communications
by Chris Ulbrich | Nov 8, 2023 | Blog, Marketing, PR
data Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 20, 2024 | PR
data coverage Archives - Firebrand Communications
by Chris Ulbrich | Nov 8, 2023 | Blog, Marketing, PR
data pr Archives - Firebrand Communications
by Ian Lipner | Oct 25, 2023 | Blog, Marketing, PR
decision-making Archives - Firebrand Communications
by Morgan McLintic | Nov 18, 2016 | Blog, Marketing, PR
design Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
Design Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
design Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 4, 2025 | Business, Design, Marketing
Design Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Jul 24, 2025
determination Archives - Firebrand Communications
by Morgan McLintic | Oct 17, 2016 | Blog, PR
developer marketing Archives - Firebrand Communications
by Friends of Firebrand | Aug 28, 2023 | AI Tools, Blog, Friends of Firebrand, Marketing, Resources
developers Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 7, 2024 | Content, Marketing
Digital Advertising Archives - Firebrand Communications
by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC
digital Archives - Firebrand Communications
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
digital Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Oct 30, 2024 | Content, Marketing
Digital Marketing Agency Archives - Firebrand Communications
by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO
https://www.firebrand.marketing/tag/digital-marketing-agency
Digital Marketing Agency San Francisco Archives - Firebrand Communications
by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO
https://www.firebrand.marketing/tag/digital-marketing-agency-san-francisco
digital marketing Archives - Firebrand Communications
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
Digital Marketing Archives - Firebrand Communications
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
digital marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 11, 2025 | Business, Marketing
https://www.firebrand.marketing/deep-dive-tag/digital-marketing
Display Ads Archives - Firebrand Communications
by Morgan McLintic | Aug 23, 2022 | Blog, Content, Digital Marketing, Marketing
diversity Archives - Firebrand Communications
by Morgan McLintic | Aug 15, 2017 | Blog, PR
downtime Archives - Firebrand Communications
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
drum awards Archives - Firebrand Communications
by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR
duck duck go Archives - Firebrand Communications
by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
ebook Archives - Firebrand Communications
by Lucy Allen | May 1, 2024 | Blog, Marketing, PR
Ebooks Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Aug 22, 2025
education Archives - Firebrand Communications
by Kristina Leal | May 16, 2023 | Blog, Content, PR, Resources
election Archives - Firebrand Communications
by Maura Lafferty | Nov 22, 2016 | Blog, PR
email Archives - Firebrand Communications
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
email Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Oct 30, 2024 | Content, Marketing
Email Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Dec 17, 2024
email marketing Archives - Firebrand Communications
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
email marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Oct 30, 2024 | Content, Marketing
https://www.firebrand.marketing/deep-dive-tag/email-marketing
Email Marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Feb 20, 2026
employee Archives - Firebrand Communications
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entrepreneur Archives - Firebrand Communications
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faqs Archives - Firebrand Communications
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Featured Content on Home Page Archives - Firebrand Communications
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Fintech Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Firebrand Archives - Firebrand Communications
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firebrand Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Communications | B2B Tech Marketing Agency
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Firebrand Labs Archives - Firebrand Communications
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FiredUp! Archives - Firebrand Communications
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Friends of Firebrand Archives - Firebrand Communications
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Guide: 50 Ways to Make Your Marketing More Creative - Firebrand
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HARO Archives - Firebrand Communications
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Health tech Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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High-Impact Content Marketing for B2B Tech Brands - Firebrand
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HR tech Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Infographic: 10 Reasons to Turn up the Heat on Your Content Marketing Efforts - Firebrand
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Infographics Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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interactive Archives - Firebrand Communications
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interactive content Archives - Firebrand Communications
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Lorem ipsum 1 - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Lorem ipsum 2 - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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mapd Archives - Firebrand Communications
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marketing Archives - Firebrand Communications
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Marketing Archives - Firebrand Communications
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marketing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Marketing Attribution Archives - Firebrand Communications
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media Archives - Firebrand Communications
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role Archives - Firebrand Communications
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Social Archives - Firebrand Communications
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startups Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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tag manager Archives - Firebrand Communications
by Alastair Nee | Jan 10, 2024 | Blog, Digital Marketing, Marketing, PPC
team Archives - Firebrand Communications
by Morgan McLintic | Oct 17, 2016 | Blog, PR
team photos Archives - Firebrand Communications
by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing
team pics Archives - Firebrand Communications
by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing
tech Archives - Firebrand Communications
by Morgan McLintic | Sep 25, 2023 | Blog, Business, Digital Marketing, Marketing, PR
tech brands Archives - Firebrand Communications
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
tech marketing Archives - Firebrand Communications
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
tech pr Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 20, 2024 | PR
tech start-ups Archives - Firebrand Communications
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
tech startups Archives - Firebrand Communications
by Kristina Leal and Theresa Carper | Jan 2, 2024 | Blog, Business, Digital Marketing, Marketing, PR
tech writing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 7, 2024 | Content, Marketing
template Archives - Firebrand Communications
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
The Guide to Google Ads for B2B Tech Brands - Firebrand
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https://www.firebrand.marketing/resources/guide-to-google-ads-for-b2b-tech
The Startup Marketer Outlook - Firebrand
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https://www.firebrand.marketing/resources/the-startup-marketer-outlook
thought leadership Archives - Firebrand Communications
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
thought leadership campaign Archives - Firebrand Communications
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
https://www.firebrand.marketing/tag/thought-leadership-campaign
thought leadership content Archives - Firebrand Communications
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
https://www.firebrand.marketing/tag/thought-leadership-content
thought leadership examples Archives - Firebrand Communications
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
https://www.firebrand.marketing/tag/thought-leadership-examples
thought leadership marketing agency Archives - Firebrand Communications
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
https://www.firebrand.marketing/tag/thought-leadership-marketing-agency
thought leadership pr Archives - Firebrand Communications
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
thought leadership strategy Archives - Firebrand Communications
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
https://www.firebrand.marketing/tag/thought-leadership-strategy
tips Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Oct 30, 2024 | Content, Marketing
trends Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Dec 7, 2024 | Content, Marketing
trick or treat Archives - Firebrand Communications
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
tshirt Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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uk tech Archives - Firebrand Communications
by Friends of Firebrand | Jun 27, 2023 | Blog, Design, Friends of Firebrand, Marketing, Resources
Uncategorized Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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unicorn Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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unisex Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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url optimization Archives - Firebrand Communications
by Yasaman Sadeghi | Sep 9, 2022 | Blog, Digital Marketing, Marketing, SEO
utm links Archives - Firebrand Communications
by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC
utm parameters Archives - Firebrand Communications
by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC
VDI Archives - Firebrand Communications
by Morgan McLintic | May 17, 2017 | Blog, Marketing, PR
Web Copy Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Jul 24, 2025
Web Design Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
webinar Archives - Firebrand Communications
by Morgan McLintic | Jun 26, 2020 | Blog, Digital Marketing, Marketing, Resources
website Archives - Firebrand Communications
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
website redesign Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
website refresh Archives - Firebrand Communications
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
white hat SEO Archives - Firebrand Communications
by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO
White Papers Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Nicole Pytel | Apr 5, 2023
https://www.firebrand.marketing/project_category/white-papers
women Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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wordpress Archives - Firebrand Communications
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
writing Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
by Meghan Jordan | Jan 30, 2025 | Content, Marketing
zero-click Archives - Firebrand Communications
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
zero-click marketing Archives - Firebrand Communications
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
PR Agency for B2B Tech Brands - Firebrand Communications
We’re also a Digital Marketing and Content Marketing Agency.
https://www.firebrand.marketing/2017/06/public-relations-job-seekers
Products (68)
Product pages and e-commerce listings
An Introduction to Multiplier Marketing - Firebrand Communications
Multiplier Marketing is a strategic integrated marketing approach that creates a compound impact for startups.
B2B Growth Marketing Services - Firebrand
B2B growth marketing services for B2B tech companies, combining strategy, execution, and analysis to build brand authority and accelerate pipeline.
Content Marketing Agency for B2B Tech Brands - Firebrand
Firebrand is a content marketing agency for B2B tech brands. We create & market content that’s discoverable by AI, memorable for humans & inspires action.
Content Marketing Maturity Assessment - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Please enter your email to begin:
https://www.firebrand.marketing/content-marketing-maturity-assessment
Digital Marketing Services in San Francisco - SEO, PPC, Email, Lead Gen
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Marketing Audits for Content, Paid Media & SEO | Firebrand
Get a temperature check on your startup marketing efforts with our audits, then get our experts' roadmap to content marketing, paid media, and SEO success.
PR Agency for B2B Tech Brands - Firebrand Communications
We’re also a Digital Marketing and Content Marketing Agency.
PR Services in San Francisco - Influencer Networks & Content Creation
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Shop the Firebrand Store - Firebrand
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Account-based Marketing Services for Startups - Firebrand
Account-based Marketing Services Heat up sales pipeline with leads from accounts that matter most The Evolution of B2B Marketing Strategy Startup competition is fiercer than ever. B2B tech companies a
https://www.firebrand.marketing/growth-marketing-services/account-based-marketing-services
All the Things 2.0 - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
An upgrade to our best seller: All the Things. PR & ABM & Content & Digital & Firebrand is all you need. If you’re looking for a thick, structured tee that’s also super soft and bre...
B2B Email Marketing Services for Tech Brands - Firebrand
B2B Email Marketing Services Own the inbox and accelerate demand from today’s buying committees Control Your Message — and Your Outcomes Email is still the most trusted and direct path to your buyers
https://www.firebrand.marketing/content-marketing-agency/b2b-email-marketing-services
B2B Generative Engine Optimization Services - Firebrand
B2B Generative Engine Optimization Services Supercharged AI search visibility to influence the key prospects at every stage of their buyer journey Become the Brand Both LLMs and People Trust Generativ
https://www.firebrand.marketing/growth-marketing-services/generative-engine-optimization-services
B2B PPC Services - Firebrand
B2B PPC Services Showcase your brand to valuable prospects and harness intent signals to pump up your pipeline with modern B2B PPC advertising Amplify your Brand. Accelerate your Pipeline Attention sp
https://www.firebrand.marketing/growth-marketing-services/b2b-ppc-services
B2B Sales Enablement Services for Tech Brands - Firebrand
B2B sales enablement doesn’t start when an SQL hits your CRM. Today’s B2B buyers research in stealth, build vendor shortlists earlier than ever, and form preferences before they talk to a rep. Beca...
https://www.firebrand.marketing/content-marketing-agency/b2b-sales-enablement-services
B2B Thought Leadership Services for Tech Brands - Firebrand
Turn ideas into influence that drives revenue
https://www.firebrand.marketing/content-marketing-agency/b2b-thought-leadership-services
Bring the Heat T-shirt - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
We're bringing the heat from Fuego ABM to Extra Hot Paid Media and Fiery PR. Can you handle the heat?
https://www.firebrand.marketing/product/bring-the-heat-t-shirt
Content Marketing Audit - Firebrand Communications
Once our team tackles these areas, we’ll walk you through our analysis of each one and discuss the key opportunities to transform your current efforts into a high-performance content marketing prog...
https://www.firebrand.marketing/content-marketing-agency/content-marketing-audit
Content Marketing Services for Brand Awareness - Firebrand
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https://www.firebrand.marketing/content-marketing-agency/services-brand-awareness-content
Em-dash users: Unite! - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Were you a cool, trendy em-dash user before chatgpt took it from you? Bummer. Now everyone thinks you are getting too much help from AI. Perhaps this tshirt will help you find a support group near ...
Firebrand 'Air-jet' Crewneck - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
This is a warm crewneck sweatshirt. It's pre-shrunk to save you time accidentally shrinking it in the wash. It also has air-jet spun yarn for a soft feel that reduces pilling. We're not sure what '...
Firebrand Cuffed Beanie - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/product/firebrand-cuffed-beanie
Firebrand Hat - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Firebrand Sticker - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
The classic Firebrand logo sticker. Perfect for your laptop, notebook, phone, or front door. These stickers are printed on durable, high-opacity adhesive vinyl, ensuring there are no bubbles when a...
FiredUp! for a Pint - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Enjoy your refreshing drinks in this shaker pint glass! It can hold up to 16 oz and will be a durable, high-quality addition to your glassware collection. What’s more, you can even use it as a mixi...
FiredUp! Hat - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
No hat collection is complete without one of these! Buy one for yourself and for fellow collectors, then arrange a FiredUp! meetup to swap notes, look cool and get excited about other colors.
FiredUp! Magnet - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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FiredUp! Sticker - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to...
https://www.firebrand.marketing/product/firedup-podcast-sticker
Hoodie - Pigment-dyed - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Expand your hoodie collection with this trendy, vintage-looking Unisex pigment-dyed hoodie. It has a washed-out look that’s been achieved by pigment-dyeing the garment. The coloring process ensures...
How to Announce Startup Funding - Firebrand Communications
Closing a new round of funding is a major opportunity to build the brand and drive conversions. You need to get it right. Here’s how.
https://www.firebrand.marketing/solutions/how-to-announce-startup-funding
How to Be Found Online by Potential Customers - Firebrand
Your product and brand are stellar but potential customers are not able to find you easily online. We can help with that.
https://www.firebrand.marketing/solutions/how-to-be-found-online-by-potential-customers
How to Build Brand Awareness - Firebrand
How Firebrand builds brand awareness for tech startups through PR, SEO and paid media.
https://www.firebrand.marketing/solutions/how-to-build-brand-awareness
How to Generate More Leads - Firebrand Communications
Generate more leads with Firebrand's experts. We'll boost your pipeline with targeted content, digital marketing, and PR to drive quality conversions.
https://www.firebrand.marketing/solutions/how-to-generate-more-leads
How to Launch a New Product - Firebrand
Firebrand offers a holistic startup product launch strategy with PR, content, and digital marketing to maximize awareness and drive results.
https://www.firebrand.marketing/solutions/how-to-launch-a-new-product
How to Reduce Cost per Lead in Advertising - Firebrand
Your paid media cost per lead is way too high. In order to prove paid media is worth the investment you need to reduce cost per lead. Here’s how.
https://www.firebrand.marketing/solutions/how-to-reduce-cost-per-lead-in-advertising
I'm so FiredUp! for this Shirt - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/product/firedup-for-this-shirt
Icon Tote - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Is it hot in here? Or is it just this T-shirt - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
If your agency's name rhymes with 'mirebrand', then we know your marketing team is on fire generating leads, boosting brand awareness, and making waves in the startup world. Now you've got a shirt ...
Knitted crew neck sweater - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Price range: $49.50 through $54.00
https://www.firebrand.marketing/product/knitted-crew-neck-sweater-2
Knitted pet sweater - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Keep your furry friend warm and adorable with this soft, knitted sweater. Designed for comfort and cuteness, it’s perfect for chilly walks, cozy naps, or seasonal photo ops. Made with a soft cotton...
Martech Configuration & Audit Project - Firebrand Communications
Firebrand’s martech configuration project will connect or reconnect all your core systems so they pass correctly validated data, which can be used for data-centric decisions.
https://www.firebrand.marketing/growth-marketing-services/martech-configuration
Men's Hot Slides - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
No, these aren’t your 5-year-old’s shoes. Name another marketing agency that sells flaming-hot slides like these. You can’t. These slides are comfy, perfect for on-the-go wear, and built for durabi...
Mr. Cuddles vs Andy Warhol - White - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/product/mr-cuddles-x-andy-warhol-white-t
Our Digital Team Asked for this Bucket Hat - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Our digital team kept asking for this bucket hat so HERE IT IS. Dorks. They think everyone needs a bucket hat, so this one could be yours. This bucket hat is a combination of timeless (debatable) p...
Our Favorite Zip-Up - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Everyone in tech has a zip-up hoodie, this is ours. We think it's better than everyone else's but....we might be biased.
Paid Media Audit Project - Firebrand Communications
Firebrand’s Paid Media Audit will review your entire program, on each of your ad networks, to uncover issues and identify opportunities.
https://www.firebrand.marketing/growth-marketing-services/paid-media-audit
Podcasting is a Mug's Game - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Combine two of your favorite things with this cool mug - listening to FiredUp! while doing the dishes.
https://www.firebrand.marketing/product/this-mug-gets-me-firedup
Powered by Coffee! and CTRs! - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
What get's you out of bed each morning? We know it's those click-through rates! And coffee...that probably helps. If you’re looking for a thick, structured tee that’s also super soft and breathable...
https://www.firebrand.marketing/product/powered-by-coffee-and-ctrs
Rocket hat - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
You see how we rep Firebrand? Very demure, very mindful. This hat doesn't do too much like your other hats. It's very cutesy with it. Very demure.
Rocket Sticker - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Show the world you are crushing the marketing goals for your rocketship startup with a rocketship sticker! It's got a target, it has graphs going up, all backed with our icon. What could be better?...
Search Engine Optimization (SEO) Audit Project - Firebrand
Firebrand’s SEO Audit will review your entire site from an on-page, off-page, technical, and competitive perspective to identify issues and opportunities.
https://www.firebrand.marketing/growth-marketing-services/seo-audit
Sweatpants - Yup! - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Whether working remote, hybrid or just casually in the office, these comfy sweatpants make life feel great. The garment dyeing process makes the sweatpants look washed out and ensures a unique shad...
https://www.firebrand.marketing/product/unisex-pigment-dyed-sweatpants
Tech-focused B2B SEO Services - Firebrand
B2B SEO Services Climb the ranks and capture attention with expert SEO services designed specifically for B2B tech companies Command the Search Results. Win the Minds of B2B Tech Buyers. AI search too
https://www.firebrand.marketing/growth-marketing-services/b2b-seo-services
The Good Ideas Notebook - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
There's no such thing as bad ideas when they're written in this notebook. Whether crafting a masterpiece or brainstorming the next big idea, this notebook will inspire your inner wordsmith. Or mayb...
https://www.firebrand.marketing/product/the-good-ideas-notebook
The Hottest Crewneck in Startup Marketing - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Caution: extra spicy crewneck. Proceed if you can handle the heat.
https://www.firebrand.marketing/product/the-hottest-crewneck-in-startup-marketing
The Icon - Men's - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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The Icon - Women's - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Look how happy our model is wearing our black icon t-shirt. That could be you. (Being that happy, not modeling the t-shirt. Then she'd be sad because that's her job).
The Icon Sticker - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
It's just the icon - subtle for people in the know. Great for that small space crying out for a logo of your favorite marketing agency. These stickers are printed on durable, high opacity adhesive ...
The Mug - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Do you have a mug rack? No, we don't either. Can you even get those anymore? They used to fall and break all your mugs. Anyway, you are gonna wish you had with this Firebrand mug. And when it falls...
https://www.firebrand.marketing/product/firebrand-orange-mug
The Organizer Magnet - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to...
The Retro - Men's - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to...
The Script - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to...
The Spicy T-shirt - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Our graphic designer apparently has free reign over the merch designs – so now we've got the spiciest marketing t-shirt we never asked for. Shhh...don't tell our CEO his face is on this chili pepper.
The Unicorn Factory - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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This Shirt is on Fire - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
"This shirt is on fireeeee" -Alicia Keys
Unicorn Factory Tote - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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https://www.firebrand.marketing/product/unicorn-factory-tote
Waffle Beanie - Orange - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Made with a unique honeycomb-like weave, this waffle beanie will help you stay warm on all your outdoor adventures. Thanks to an adjustable cuff and flexible material, it’ll fit snugly while hiking...
Women's Hot Slides - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
No, these aren’t your 5-year-old’s shoes. Name another marketing agency that sells flaming-hot slides like these. You can’t. These slides are comfy, perfect for on-the-go wear, and built for durabi...
About Pages (55)
About, team, contact, and informational pages
About Firebrand Communications - PR, Marketing & Content Agency
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https://www.firebrand.marketing/old-about-public-relations-agency-san-francisco
AI Policy - Firebrand
Accordingly, here are our policy guidelines to govern our use of AI-powered software.
Blog - Firebrand Communications - PR, Marketing, Content Agency
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Client Testimonials - Firebrand Communications
We love our clients, and here are a few kind words they say about us.
Client Testimonials - Firebrand Communications
We love our clients, and here are a few kind words they say about us.
Clients - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Firebrand provides PR, content and digital marketing for tech and healthtech startups, primarily in San Francisco and the Bay Area.
https://www.firebrand.marketing/pr-and-digital-marketing-clients
Contact Bay Area PR and Marketing Firm - Firebrand
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to...
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Contact Us - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
We can help your marketing shine.
https://www.firebrand.marketing/contact-bay-area-pr-marketing-firm
Content Marketing Agency For Tech & Health Startups - Firebrand
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Contributors - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
Many people have contributed to this website and we are thankful to them all for their hard work.
Cookie Usage Policy - Firebrand Communications
Firebrand loves cookies (especially with milk!) and sometimes we share. Learn about our cookie policy and how we utilize them to ensure a better user experience.
Creative Agency Values - Firebrand Communications
See what makes a Firebrand - what our advertising agency core values are and the pillars that establish Firebrand Communications.
Digital Marketing Agency For Tech & Health Startups - Firebrand
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Firebrand Communications | PR & Digital Marketing Agency San Francisco
Firebrand Communications is a PR and digital marketing agency in San Francisco that helps tech startups crush their marketing goals.
https://www.firebrand.marketing/about-pr-digital-marketing-agency-san-francisco
Firebrand Communications | PR & Digital Marketing Agency San Francisco
Firebrand Communications is a PR and digital marketing agency in San Francisco that helps tech startups crush their marketing goals.
https://www.firebrand.marketing/about-public-relations-agency-san-francisco-old
Firebrand Communications Clients - Marketing & PR for Tech Startups
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Join - Copywriter - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Join - DME - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Join - DMM JD details - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Join - PR AM details - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups
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Join - PR AS - Firebrand Communications - PR & Marketing Agency
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Join Firebrand - One of the Best Digital Marketing Agencies to Work For
If you are entrepreneurial, ambitious, fast-paced, smart and creative – you could be a Firebrand. We’re looking for connected, savvy marketing professionals in San Francisco and beyond who enjoy bu...
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Marketing Resources - Firebrand Communications
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Meet The Team - Firebrand Communications - PR, Marketing, Content
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Meet Your Next Marketing Agency Team - Firebrand Communications
A marketing agency team structure built to inspire your tech-savvy audience to take action with PR, Content & Digital Marketing.
Our Values - Firebrand Communications
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PR Agency For Tech & Health Startups - Firebrand Communications
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Public relations account manager - Firebrand Communications - PR and Marketing agency for tech companies
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Safe Start Pledge - Firebrand Communications
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Safe Start Pledge - Firebrand Communications
Wondering what to expect from a marketing agency? These are the foundations of a strong agency relationship.
Why Choose Our Startup Marketing Agency? - Firebrand
With decades of startup PR and marketing experience, Firebrand Communications has a unique understanding of your goals and how to achieve them.
Why Firebrand Communications - PR, Content & Marketing Agency
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Adam Chiaravalle, Author at Firebrand Communications
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Alastair Nee, Senior Vice President, Digital Marketing - Firebrand
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Arman Khayyat, Author at Firebrand Communications
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Firebrand Team, Author at Firebrand Communications
by | Oct 8, 2025 | Blog, Digital Marketing, Marketing, SEO
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Friends of Firebrand, Author at Firebrand Communications
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Meghan Jordan, Author at Firebrand Communications
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Mike Chiaravalle, Author at Firebrand Communications
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Nicole Pytel, Author at Firebrand Communications
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