## [More B2B Brands Need a Sense of Humor. Here’s How to Get One.](https://www.firebrand.marketing/2023/10/more-brands-need-a-sense-of-humor-heres-how-to-get-one/)

by [Theresa Carper](https://www.firebrand.marketing/author/theresac/) | Oct 17, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/), [Social](https://www.firebrand.marketing/category/social/)

Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...