## [Will Threads Matter for PR?](https://www.firebrand.marketing/2023/07/will-threads-matter-for-pr/)

by [Ian Lipner](https://www.firebrand.marketing/author/ianl/) | Jul 24, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/), [Social](https://www.firebrand.marketing/category/social/)

OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, doing it in less than a week. Fatigued from Twitter drama and eager for...