## [What to Expect When You’re Expecting Data Coverage](https://www.firebrand.marketing/2023/11/what-to-expect-when-youre-expecting-data-coverage/)

by [Chris Ulbrich](https://www.firebrand.marketing/author/chrisu/) | Nov 8, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

Any PR professional will tell you. Funding news is aces. Thought leadership is essential. But nothing succeeds like data. Well-planned data campaigns pay dividends in the short and long term. We knew it from experience, but we didn’t have hard numbers to prove it....

## [Why Data PR Campaigns Fail](https://www.firebrand.marketing/2023/10/why-data-pr-campaigns-fail/)

by [Ian Lipner](https://www.firebrand.marketing/author/ianl/) | Oct 25, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

It isn’t easy for most tech startups to stay in the news. Sure, they have their big moments – whether it’s when they emerge from stealth, when they announce major funding rounds, or even when they launch disruptive new products. But getting coverage in between those...