## [Bringing Developer Marketing Costs Down Using Tactics That Don’t Rhyme with Shmenerative AI](https://www.firebrand.marketing/2023/08/bringing-developer-marketing-costs-down-using-tactics-that-dont-rhyme-with-shmenerative-ai/)

by [Friends of Firebrand](https://www.firebrand.marketing/author/friendsoffirebrand/) | Aug 28, 2023 | [AI Tools](https://www.firebrand.marketing/category/ai-tools/), [Blog](https://www.firebrand.marketing/category/blog/), [Friends of Firebrand](https://www.firebrand.marketing/category/friends-of-firebrand/), [Marketing](https://www.firebrand.marketing/category/marketing/), [Resources](https://www.firebrand.marketing/category/resources/)

Before I wander too far down the cost savings rabbit hole, I think it’s important to address the elephant in the room. And, in 2023, the elephant in every room is always generative AI. Could you save money in a content program using generative AI? Sure. You could also...