## [How B2B Startups Should Navigate the Social Media Maze](https://www.firebrand.marketing/2023/11/how-b2b-startups-should-navigate-the-social-media-maze/)

by [Bridget Weingart](https://www.firebrand.marketing/author/bridgetw/) | Nov 28, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [Social](https://www.firebrand.marketing/category/social/)

How often does your startup Tweet? (Or is it X now?) When’s the last time your startup gave more than a passing thought to LinkedIn? After all, the whole world is active on social media (well, 4.2 billion of us anyways). Are you missing out on brand awareness,...

## [More B2B Brands Need a Sense of Humor. Here’s How to Get One.](https://www.firebrand.marketing/2023/10/more-brands-need-a-sense-of-humor-heres-how-to-get-one/)

by [Theresa Carper](https://www.firebrand.marketing/author/theresac/) | Oct 17, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/), [Social](https://www.firebrand.marketing/category/social/)

Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...

## [The 5 Biggest Content Marketing Mistakes Startups Make](https://www.firebrand.marketing/2023/08/the-5-biggest-content-marketing-mistakes-startups-make/)

by [Nicole Pytel](https://www.firebrand.marketing/author/nicolep/) | Aug 4, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/), [Social](https://www.firebrand.marketing/category/social/)

With small teams and intense revenue pressure, the headwinds at a B2B startup can oftentimes feel gale-force. Don’t compound the challenge by making critical content marketing mistakes.  In all my years of startup marketing, I’ve seen five massive mistakes pop up far...

## [Will Threads Matter for PR?](https://www.firebrand.marketing/2023/07/will-threads-matter-for-pr/)

by [Ian Lipner](https://www.firebrand.marketing/author/ianl/) | Jul 24, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/), [Social](https://www.firebrand.marketing/category/social/)

OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, doing it in less than a week. Fatigued from Twitter drama and eager for...