## [Four ways a PR agency can suddenly shut down](https://www.firebrand.marketing/2016/12/four-ways-pr-agencies-suddenly-shut-down/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Dec 12, 2016 | [Blog](https://www.firebrand.marketing/category/blog/), [PR](https://www.firebrand.marketing/category/pr/)

Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more clients, you can hire people. Beyond M&A, there...