## [AI Press Release Optimization: GEO Strategy Best Practices](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

by [Lucy Allen](https://www.firebrand.marketing/author/lucyallen/) | Jul 30, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...

## [What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

by [Lucy Allen](https://www.firebrand.marketing/author/lucyallen/) | Jul 16, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

Updated on 01/13/2026“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What...

## [Email Marketing in the AI Era: Make Your Messages Stand Out](https://www.firebrand.marketing/2025/07/email-marketing-in-the-ai-era-make-your-messages-stand-out/)

by [Nicole Pytel](https://www.firebrand.marketing/author/nicolep/) | Jul 9, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

Updated on 01/15/2026 Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B...

## [8 Simple (But Effective!) Ways to Navigate Gemini in Gmail](https://www.firebrand.marketing/2024/06/8-ways-to-navigate-gemini-in-gmail/)

by [Nicole Pytel](https://www.firebrand.marketing/author/nicolep/) | Jun 5, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...

## [To Nurture or Not to Nurture… Why is This Even a Question?](https://www.firebrand.marketing/2024/03/to-nurture-or-not-to-nurture-why-is-this-even-a-question/)

by [Nicole Pytel](https://www.firebrand.marketing/author/nicolep/) | Mar 20, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

Imagine the decision makers at your top 100 target accounts. You know their title, their pain points, and how your product solves them. But now imagine if 77 of those 100 decision makers thought your buyer journey was complex and difficult. It’s your worst nightmare,...