## [Best Practices for Repurposing Content](https://www.firebrand.marketing/2019/06/best-practices-for-repurposing-content/)

by [Joel Engardio](https://www.firebrand.marketing/author/joel-engardio/) | Jun 27, 2019 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/), [Resources](https://www.firebrand.marketing/category/resources/)

If you’re a Lady Gaga fan and enjoyed her Oscar-nominated performance in last year’s hit movie A Star Is Born, you probably didn’t mind — or even know — that Barbra Streisand played the same role in 1976. As did Judy Garland in 1954 and Janet Gaynor in 1937. Pretty...