## [Applying the “BRAVING” model to Brand Trust](https://www.firebrand.marketing/2024/08/applying-the-braving-model-to-brand-trust/)

by [Ian Lipner](https://www.firebrand.marketing/author/ianl/) | Aug 14, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...