## [Firebrand Partners with Ruler Analytics](https://www.firebrand.marketing/2023/09/firebrand-partners-with-ruler-analytics/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Sep 20, 2023 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PPC](https://www.firebrand.marketing/category/ppc/)

Attribution is hard.  Understanding buyer behavior is just complex, period. On top of that, the martech is difficult to configure and often stops working when someone changes the sign-up flow, pushes a site update, or launches a lead magnet with an in-form success...