## [How to Remove Toxic Backlinks](https://www.firebrand.marketing/2025/10/how-to-remove-toxic-backlinks/)

by [Firebrand Team](https://www.firebrand.marketing/author/firebrand/) | Oct 8, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

## [How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility](https://www.firebrand.marketing/2025/10/how-to-rank-in-ai-overviews-5-tactics-to-boost-your-visiblility/)

by [Arman Khayyat](https://www.firebrand.marketing/author/armank/) | Oct 1, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...

## [Understanding HTTP Status Codes in SEO](https://www.firebrand.marketing/2025/03/understanding-http-status-codes-in-seo/)

by [Arman Khayyat](https://www.firebrand.marketing/author/armank/) | Mar 26, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...

## [SEO & AI: How to Measure AI Web Traffic](https://www.firebrand.marketing/2025/01/how-to-measure-web-traffic-from-ai/)

by [Shane Jordan](https://www.firebrand.marketing/author/shanej/) | Jan 29, 2025 | [AI Tools](https://www.firebrand.marketing/category/ai-tools/), [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search IntentUpdated on 01/13/2026 As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The...

## [Best Practices for Canonicalization in SEO: A Complete Guide](https://www.firebrand.marketing/2024/12/best-practices-for-canonicalization-in-seo/)

by [Arman Khayyat](https://www.firebrand.marketing/author/armank/) | Dec 18, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...

## [SEO & PPC: Multiplier Marketing at Work](https://www.firebrand.marketing/2024/12/how-seo-and-ppc-work-together/)

by [Shane Jordan](https://www.firebrand.marketing/author/shanej/) | Dec 11, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PPC](https://www.firebrand.marketing/category/ppc/), [SEO](https://www.firebrand.marketing/category/seo/)

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...