## [Firebrand is an Apollo partner](https://www.firebrand.marketing/2024/10/firebrand-is-an-apollo-partner/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Oct 16, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...