## [Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks](https://www.firebrand.marketing/2026/02/zero-click-marketing-tactics/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Feb 18, 2026 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

The click is dying. And if you’re a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...

## [AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?](https://www.firebrand.marketing/2026/01/ai-visibility-report/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Jan 14, 2026 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...

## [GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together](https://www.firebrand.marketing/2025/12/geo-best-practices-2026/)

by [Shane Jordan](https://www.firebrand.marketing/author/shanej/) | Dec 17, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

## [8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now](https://www.firebrand.marketing/2025/12/geo-and-seo-predictions-2026/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Dec 10, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...

## [Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers](https://www.firebrand.marketing/2025/11/organic-search-visibility-importance/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Nov 12, 2025 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/)

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...