## [HARO under fire for unverified sources](https://www.firebrand.marketing/2017/01/haro-unverified-sources/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Jan 10, 2017 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

Help A Reporter Out (or HARO) is a tool used by journalists to find sources, and by communications teams to pitch experts. The reporter writes a brief summary of what they need, and these are sent to a mailing list three times a day. Comms teams then respond with...