## [8 Simple (But Effective!) Ways to Navigate Gemini in Gmail](https://www.firebrand.marketing/2024/06/8-ways-to-navigate-gemini-in-gmail/)

by [Nicole Pytel](https://www.firebrand.marketing/author/nicolep/) | Jun 5, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...

## [SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience](https://www.firebrand.marketing/2024/05/google-ai-overviews-and-search-generative-experience/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | May 29, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...