## [Why storytelling drives marketing outcomes](https://www.firebrand.marketing/2016/07/storytelling-drives-marketing-outcomes/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Jul 22, 2016 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [PR](https://www.firebrand.marketing/category/pr/)

Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...