## [How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide](https://www.firebrand.marketing/2024/01/how-to-setup-ga4-conversion-tracking-using-google-tag-manager/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Jan 10, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PPC](https://www.firebrand.marketing/category/ppc/)

For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...

## [Understanding the Value of Assisted Conversions](https://www.firebrand.marketing/2020/12/understanding-the-value-of-assisted-conversions/)

by [Shane Jordan](https://www.firebrand.marketing/author/shanej/) | Dec 7, 2020 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [PR](https://www.firebrand.marketing/category/pr/), [SEO](https://www.firebrand.marketing/category/seo/)

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...