## [8 Simple (But Effective!) Ways to Navigate Gemini in Gmail](https://www.firebrand.marketing/2024/06/8-ways-to-navigate-gemini-in-gmail/)

by [Nicole Pytel](https://www.firebrand.marketing/author/nicolep/) | Jun 5, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...

## [SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience](https://www.firebrand.marketing/2024/05/google-ai-overviews-and-search-generative-experience/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | May 29, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [SEO](https://www.firebrand.marketing/category/seo/)

In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...

## [Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers](https://www.firebrand.marketing/2024/02/super-bowl-lviii-ad-insights-just-for-startup-marketers/)

by [Ashley Przybyla](https://www.firebrand.marketing/author/ashleyp/) | Feb 14, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Business](https://www.firebrand.marketing/category/business/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PR](https://www.firebrand.marketing/category/pr/)

For 364 days out of the year, commercials are an annoyance. On Super Bowl Sunday, they’re a cultural phenomenon. That’s why brands were happy to shell out roughly $7 million to get in front of 123 million people for 30 seconds during Super Bowl LVIII.  Having a Super...

## [How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide](https://www.firebrand.marketing/2024/01/how-to-setup-ga4-conversion-tracking-using-google-tag-manager/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Jan 10, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PPC](https://www.firebrand.marketing/category/ppc/)

For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...

## [You’ve got Memo](https://www.firebrand.marketing/2017/08/google_memo/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Aug 15, 2017 | [Blog](https://www.firebrand.marketing/category/blog/), [PR](https://www.firebrand.marketing/category/pr/)

PR implications of the Google Memo We spoke to PRWEEK recently about the anti-diversity memo crisis at Google. There were questions about how Google was handling the issue given their silence. Then CEO, Sundar Pichai, stepped in, cutting short his vacation stating the...