## [How long should your blog posts be?](https://www.firebrand.marketing/2019/01/how-long-should-your-blog-posts-be/)

by [Joel Engardio](https://www.firebrand.marketing/author/joel-engardio/) | Jan 11, 2019 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [PR](https://www.firebrand.marketing/category/pr/), [Resources](https://www.firebrand.marketing/category/resources/)

The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...

## [Why storytelling drives marketing outcomes](https://www.firebrand.marketing/2016/07/storytelling-drives-marketing-outcomes/)

by [Morgan McLintic](https://www.firebrand.marketing/author/morganm/) | Jul 22, 2016 | [Blog](https://www.firebrand.marketing/category/blog/), [Content](https://www.firebrand.marketing/category/content/), [PR](https://www.firebrand.marketing/category/pr/)

Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...