## [From Logo to Legacy: Building a Startup Brand Identity That Lasts](https://www.firebrand.marketing/deep-dives/from-logo-to-legacy-building-a-startup-brand-identity-that-lasts/)

by [Meghan Jordan](https://www.firebrand.marketing/author/meghanj/) | Jan 2, 2025 | [Design](https://www.firebrand.marketing/category/design/), [Marketing](https://www.firebrand.marketing/category/marketing/)

DEEP DIVES From Logo to Legacy: Building a Startup Brand Identity That Lasts When you think about branding, what comes to mind? A sleek logo? A memorable color palette? Those are just the tip of the iceberg. As Kate Harris, Co-Founder and Creative Director of Siren,...