## [How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide](https://www.firebrand.marketing/2024/01/how-to-setup-ga4-conversion-tracking-using-google-tag-manager/)

by [Alastair Nee](https://www.firebrand.marketing/author/alastairn/) | Jan 10, 2024 | [Blog](https://www.firebrand.marketing/category/blog/), [Digital Marketing](https://www.firebrand.marketing/category/digital-marketing/), [Marketing](https://www.firebrand.marketing/category/marketing/), [PPC](https://www.firebrand.marketing/category/ppc/)

For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...